Invasion from the skies: the impact of foreign television on India

Manchanda, Usha (1998) Invasion from the skies: the impact of foreign television on India. Australian Studies in Journalism, 7: 136-161.

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Author Manchanda, Usha
Title Invasion from the skies: the impact of foreign television on India
Journal name Australian Studies in Journalism   Check publisher's open access policy
ISSN 1038-6130
Publication date 1998-01-01
Sub-type Article (original research)
Open Access Status File (Author Post-print)
Issue 7
Start page 136
End page 161
Editor Henningham, John
Kirkpatrick, Rod
Place of publication Brisbane, QLD, Australia
Publisher University of Queensland, School of Journalism and Communication
Language eng
Abstract Increased competition and shrinking budgets have forced public service broadcasters around the world to reconsider their role. Doordarshan, India's public service television network, shares the problems faced by its counterparts in more developed countries. Although it continues to enjoy the luxury of being the only television network broadcasting its programs from within national boundaries, it has had to change its policies and programming to compete with foreign television channels including Murdoch's Star TV. However, it is the Indian audience that has benefited most from this competition from the skies in the form of improved quality and quantity of programs. This paper reports on an audience survey carried out in India earlier this year to gauge television viewers' perception of these benefits. The paper also gives background on the developments in the television industry in India.
Keyword Television
Television audiences
Star TV
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Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Unknown

Document type: Journal Article
Sub-type: Article (original research)
Collection: School of Communication and Arts Publications
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Created: Wed, 04 Feb 2004, 10:00:00 EST