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The Last Syme: Ranald Macdonald's Impact on The Age, 1964-1983
Tidey, John (1998-11-01) The Last Syme: Ranald Macdonald's Impact on The Age, 1964-1983. Australian Journalism Monographs, 2 : .
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| Name |
Description |
MIMEType |
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Downloads |
ajm2.pdf
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ajm2.pdf |
application/pdf |
1.85MB |
377 |
| Author(s) |
Tidey, John
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| Title |
The Last Syme: Ranald Macdonald's Impact on The Age, 1964-1983
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| Journal name |
Australian Journalism Monographs
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| Publication date |
1998-11-01
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| Volume number |
2
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| Editor(s) |
Henningham, John
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| Subject |
400101 Journalism
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| Abstract |
Members of the Syme family played a key role in the management of the venerable Melbourne daily newspaper The Age from 1856 to 1983. Ranald Macdonald, great-grandson of the
newspaper's legendary nineteenth century proprietor and editor, David Syme, was chief executive of the Age from 1964 to 1983, when the last significant block of Syme family shares was sold. In this
sense, he can be regarded as the "last Syme". The once great newspaper was moribund by the 1960s, and Macdonald transformed it during his period of stewardship; in those nineteen years the Age set
new standards for the Australian newspaper industry through its journalism and its busines practices, particularly in the area of marketing.
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| Keyword(s) |
Age (newspaper)
Syme family
Macdonald
Ranald
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