Key Ethical Decision-Making Points in the Public Relations Process

Harrison, John and Bartlett, Jennifer (2002). Key Ethical Decision-Making Points in the Public Relations Process. In: Business Ethics In The Knowledge Economy, Hong Kong Baptist University, Hong Kong, (pdf-1-pdf-16). 2-4 April 2002.

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Author Harrison, John
Bartlett, Jennifer
Title of paper Key Ethical Decision-Making Points in the Public Relations Process
Conference name Business Ethics In The Knowledge Economy
Conference location Hong Kong Baptist University, Hong Kong
Conference dates 2-4 April 2002
Publication Year 2002
Year available 2002
Sub-type Fully published paper
Start page pdf-1
End page pdf-16
Total pages 16
Abstract/Summary The problematic nature of ethics codes and ethics audits requires a rethinking of ethical decision making in knowledge-based professions such as public relations. This paper posits the need for ethical reflection at various key points in the public relations process: acceptance of client, acceptance of project, adoption of strategy and adoption of tactics and illustrates the manner in which such ethical reflection is useful by discussion of three cases: Japanese whaling, asylum seekers attempting entry into Australia, and logging of native forests in New Zealand.
Subjects 350206 Advertising and Public Relations
440104 Applied Ethics (incl. Bioethics and Environmental Ethics)
Keyword Public relations ethics
Ethical decision-making
Ethical reflection
Applied ethics
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Q-Index Status Provisional Code
Institutional Status Unknown

 
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