 |
Key Ethical Decision-Making Points in the Public Relations Process
Harrison, John and Bartlett, Jennifer (2002). Key Ethical Decision-Making Points in the Public Relations Process. In: Business Ethics In The Knowledge Economy, Hong Kong Baptist University, Hong Kong, (pdf-1-pdf-16). 2-4 April 2002.
|
|
|
Attached Files
(Some files may be inaccessible until you login with your UQ eSpace credentials)
|
| Name |
Description |
MIMEType |
Size |
Downloads |
|
harr1.pdf
|
|
harr1.pdf
|
|
application/pdf
|
260.48KB
|
1722
|
| Author
|
Harrison, John
Bartlett, Jennifer
|
| Title of paper
|
Key Ethical Decision-Making Points in the Public Relations Process
|
| Conference Paper Type
|
Fully Published Paper
|
| Conference name
|
Business Ethics In The Knowledge Economy
|
| Conference location
|
Hong Kong Baptist University, Hong Kong
|
| Conference dates
|
2-4 April 2002
|
| Publication date
|
2002
|
| Year available
|
2002
|
| Start page
|
pdf-1
|
| End page
|
pdf-16
|
| Total pages
|
16
|
| Abstract/Summary
|
The problematic nature of ethics codes and ethics audits requires a rethinking of ethical decision making in knowledge-based professions such as public relations. This paper posits the need for ethical reflection at various key points in the public relations process: acceptance of client, acceptance of project, adoption of strategy and adoption of tactics and illustrates the manner in which such ethical reflection is useful by discussion of three cases: Japanese whaling, asylum seekers attempting entry into Australia, and logging of native forests in New Zealand.
|
| Subjects
|
350206 Advertising and Public Relations
440104 Applied Ethics (incl. Bioethics and Environmental Ethics)
|
| Keyword
|
Public relations ethics
Ethical decision-making
Ethical reflection
Applied ethics
|
| References
|
Anonymous: 2000 (September 9), 'The politics of whaling', The Economist, 42. Bivins, T. H.: 1987, 'Applying Ethical Theory to Public Relations', Journal of Business Ethics 6, 195-200. Bivins, T. H.: 1989, 'Ethical Implications of the Relationship of Purpose to Role and Function in Public Relations', Journal of Business Ethics 8, 65-73. Bivins, T. H.: 1993, 'Public Relations, Professionalism, and the Public Interest', Journal of Business Ethics 12, 117-126. Booker, M.: 1976, The last domino: Aspects of Australia's foreign relations (Collins, Sydney, NSW). Brooks, L. J.: 1989a, 'Corporate Codes of Ethics', Journal of Business Ethics 8, 117-129. Brooks, L. J.: 1989b, ' Ethical Codes of Conduct: Deficient in Guidance for the Canadian Accounting Profession', Journal of Business Ethics 8, 325-335. Burke, A.: 2002, In Fear of Security: Australia's Invasion Anxiety (Pluto Press, Sydney, NSW). Burton, B.: 2001, ' Shandwick Works to Save the Fox, Kill the Whale'.Accessed from the Web page with URL: < http:// www.prwatch.org/prwissues/2001Q1/shandwick.html> on November 22, 2001. Cassell, C., P. Johnson and K.Smith: 1997, 'Opening the Black Box: Corporate Codes of Ethics in their Organizational Context', Journal of Business Ethics 16, 1077-1093. Council of PR Firms: 2001, 'Council of PR Firms' top 50 worldwide and U.S. ranking for 2000'. Accessed from the web page with URL: http://www.odwyerpr.com/pr_firm_rankings/council_top50.htm on November 22, 2001. Cutlip,S., A.Center and G.Broom: 2000, Effective Public Relations 8th edn. (Prentice Hall, Englewood Cliffs, NJ). Day, K. D., Q. Dong and C. Robins: 2001, 'Public Relations Ethics - An Overview and Discussion of Issues for the 21st Century', in R.L.Heath and G. Vasquez (eds.) Handbook of Public Relations (Sage, Thousand Oaks), 403- 409. Espiner, G,: 2000a (7 May), 'PR industry seeks new image after Timberlands saga', Sunday Star Times (NZ). Espiner, G,: 2000b (30 July), 'PR ethics review sidelined', Sunday Star Times (NZ). Farrell, B.J and D. M. Cobbin: 1996, 'A Content Analysis of Codes of Ethics in Australian Enterprises', Journal of Managerial Psychology 11, 37-55. Garran, R.: 2001 (15 December), 'Rival claims on overboard video', The Australian. Goodpaster, K. E.:1997, 'Business Ethics', in P.H. Werhane and R.E. Freeman (eds.) Encyclopedic Dictionary of Business Ethics (Blackwell, Oxford), 51-57. Grunig, J.: 1989. 'Symmetrical Propositions as a Framework for Public Relations Theory,' in C.H.Botan and V.Hazelton (eds.) Public Relations Theory (Lawrence Erlbaum Associates Hillsdale, NJ.), 17-44. Hager, N. and B. Burton.: 1999, Secrets And Lies - The Anatomy Of An Environmental Campaign (Common Courage Press, Monroe, ME ). Harrison, J.: 2001, Ethics for Australian Business (Prentice Hall, Sydney NSW). Henderson I, et. al.: 2001 (8 October), 'Boat Children Overboard', The Australian. Hunt, T. and A. Tirpok.: 1993, 'Universal ethics code: An idea whose time has come', Public Relations Review 19 (1), 1-12. Keinzler, D.S.:1997, 'Visual Ethics', The Journal of Business Communication 34 (2), 171-187. Kingston, M.: 1999, Off the rails: the Pauline Hanson trip (Allen & Unwin, St Leonards, NSW). Kruckberg, D.: 1993, 'Universal ethics code: Both possible and feasible', Public Relations Review 19 (1), 21-32. Lewis, C.W.: 1992, 'An Agency Ethics Audit', International Journal of Public Administration 15 (8), 1619-1633. Locke, J, 1690/1965, Treatise of civil government 3rd edn, edited by Charles L Sherman (Appleton Century Crofts, NY). Malachowski, A.: 1993, 'Acquisition and Value: The ethical audit', Managerial Auditing Journal 8 (1), 22-28. Morgan, R.: [Roy Morgan Research Centre ](2001) 'Federal Voting Intention Trend Since 1996 Federal Election - House of Representatives'. Accessed from the web page with URL on November 27, 2001. Schwartz, M.: 2000, 'Why ethical codes constitute an unconscionable regression', Journal of Business Ethics 23, 173-185. Seccombe, M.: 2001 (November 5), 'The Wages Of Spin', Sydney Morning Herald. Tanno, D. and T. Hamazaki.: 2000, 'Is American opposition to whaling anti- Japanese?', Asian Affairs. An American Review, 81- 92. Weber Shandwick.: 2001 (May 5), 'Weber Shandwick satisfied with vindication'. Press Release Accessed from the Web page with URL: on November 27, 2001. Wright, D. K.: 1993, 'Enforcement dilemma: Voluntary nature of public relations Codes', Public Relations Review 19 (1), 13-21. Wright, T.: 2000 (April 8), 'The dog whistler', The Age. Young, W,: 2001, 'Directors' Report' Annual Report, Timberlands West Coast Pty Ltd. Accessed from the Web page with URL: < http://www.timberlands.co.nz/corporate/> on November 27, 2001.
|
| Q-Index Code
|
E1
|
| Q-Index Status
|
Provisional Code
|
| Institutional Status
|
Unknown
|
|
|
|
