Infusing Ethics into the Undergraduate Public Relations Curriculum

Harrison, John (2002). Infusing Ethics into the Undergraduate Public Relations Curriculum. In: Proceedings of the Australia and New Zealand Communication Association 2002 Conference: Communication: Reconstructed for the 21st Century. Australia and New Zealand Communication Association 2002 Conference: Communication: Reconstructed for the 21st Century, Greenmount Beach Resort, Coolangatta, Queensland, Australia, (). 10-12 July, 2002.

Attached Files (Some files may be inaccessible until you login with your UQ eSpace credentials)
Name Description MIMEType Size Downloads
harr2.pdf harr2.pdf Click to show the corresponding preview/stream application/pdf 570.95KB 1401
Author Harrison, John
Title of paper Infusing Ethics into the Undergraduate Public Relations Curriculum
Conference name Australia and New Zealand Communication Association 2002 Conference: Communication: Reconstructed for the 21st Century
Conference location Greenmount Beach Resort, Coolangatta, Queensland, Australia
Conference dates 10-12 July, 2002
Convener Bond University
Proceedings title Proceedings of the Australia and New Zealand Communication Association 2002 Conference: Communication: Reconstructed for the 21st Century
Publication Year 2002
Year available 2002
Sub-type Fully published paper
Abstract/Summary In response to reports of misconduct and unethical behaviour in the public relations profession and the increasingly insistent - and proper - demand that ethics be given an enhanced role in the public relations curriculum, this paper presents an action research approach to development, delivery and evaluation a module in ethics and professional responsibility for final year undergraduates in public relations. The key component of the project is a survey instrument which measures changes in the ethical sensitivity of students and showed that student attitudes changed in the short term on some issues such as lying to protect the client, and conflicts of loyalty, but not in others such as the desirability of doing pro bono work.
Subjects 350206 Advertising and Public Relations
440104 Applied Ethics (incl. Bioethics and Environmental Ethics)
Keyword Public relations ethics
Business ethics
Applied ethics
professional ethics
References Bishop, T. B.: 1992, 'Integrating Business Ethics into an Undergraduate Curriculum', Journal of Business Ethics 11, 291-299. Bunke, H.: 1988, 'Should We Teach Business Ethics?' Business Horizons 3, 2-8. Burton, S., M. Johnston and E. Wilson: 1991, 'An Experimental Assessment of Alternative Teaching Approaches for Introducing Business Ethics to Undergraduate Business Students', Journal of Business Ethics 10, 507-517. Carlson, P., and F. Burke: 1998, 'Lessons Learned from Ethics in the Classroom: Exploring Student Growth in Flexibility, Complexity and Comprehension', Journal of Business Ethics 17, 1179- 1187. Collins, D.: 2000, 'The Quest to Improve The Human Condition: The First 1500 Articles Published in the Journal of Business Ethics', Journal of Business Ethics 26, 1-73. Cohen, J., L. Pant and D. Sharp: 1993, 'A Validation and Extension of a Multidimensional Ethics Scale', Journal of Business Ethics 12, 13-27. De George, R.T.: 1987, 'Teaching Business Ethics: Is There a Gap Between Rhetoric and Reality?' Journal of Business Ethics 6, 513-518. De Maria, W.: 1999, Deadly Disclosures: Whistleblowing and the ethical meltdown of Australia, Wakefield Press, Kent Town, SA. Espiner, G.: (2000a, 7 May). PR Industry Seeks New Image After Timberlands Saga. Sunday Star Times, 5. Espiner, G.: (2000b, 30 July). PR Ethics Review Sidelined. Sunday Star Times, 4. Ferre, J.: 1993, 'Ethical Public Relations: Pro Bono Work among PRSA Members', Public Relations Review, 19(1), 59-74. Goodpaster, K.: 1997, 'Business Ethics', in P.H. Werhane and R.E. Freeman (eds.), Encyclopedic Dictionary of Business Ethics, Blackwell, Oxford, pp.51-57. Farmer, B., and Waugh, L.: 1999, 'Gender Differences in Public Relations Students' Career Attitudes: A Benchmark Study'. Public Relations Review, 25(2), 235-50. Hager, N., and B. Burton: 1999, Secrets And Lies - The Anatomy Of An Environmental Campaign, Common Courage Press, Monroe, ME. Hansen, R.: 1992, 'A Multidimensional Scale for Measuring Business Ethics: A Purification and Refinement'. Journal of Business Ethics 11, 523-535. Harrison, J.: 2001, Ethics for Australian Business. Prentice Hall, Frenchs Forest, NSW. Jensen, L., A. Taylor and J. Burton, 1981, 'A Factorial Study of the Moral Content Components Test'. Educational & Psychological Measurement, 41(3), 613-624. Jordan, T.: 1995, 'Applied Ethics and Action Research Methods', in S. Miller and N. Preston (eds.), Proceedings of the Second Annual Conference of the Australian Association for Professional and Applied Ethics, Australian Association for Professional and Applied Ethics, Brisbane, pp.52-58. Katz, A.: 1990, 'The Status of Business Ethics Education in Business School Curricula', Information & Management 18, 123- 130. Kemmis, S.: 1997, 'Action Research', in J.P. Keeves (ed.), Educational Research Methodology and Measurement: An International Handbook, Pergamon, New York, NY, pp. 173-179. Kjonstad, B., and H. Wilmott: 1995, 'Business Ethics: Restrictive or Empowering?' Journal of Business Ethics 14, 445-465. Kohlberg, L.: 1976, 'Moral stages and Moralization: The Cognitive-Developmental Approach', in T. Lickona (ed.), Moral Development and Behaviour, Holt, Rinehart and Winston, New York, NY, pp.31-53. Krathwohl, D., B. Bloom, and B. Masia: 1956, Taxonomy of Educational Objectives. The Classification of Educational Goals. Handbook II: The Affective Domain, David McKay, New York, NY. Ladd, J.: 1997, 'Professional Ethics', in P.H. Werhane and R.E. Freeman (eds.) Encyclopedic Dictionary of Business Ethics, Blackwell, Oxford, pp. 515-517. Laufer W., and D. Robertson: 1997, 'Corporate Ethics Initiatives as Social Control', Journal of Business Ethics 16,1029-1049. Lind, G.: 1985, 'The Theory Of Moral-Cognitive Judgment: A Socio-Psychological Assessment', in G. Lind, H.A. Hartmann and R. Wakenhut (eds.), Moral Development and the Social Environment, Precedent Publishing, Chicago, IL, pp.21-53. Longstaff, S.: 1994, 'Why Codes Fail', in N. Preston (ed,). Ethics for the Public Sector, Federation Press, Sydney, pp. 237-246. Maguire, S.: 1999, 'The Discourse of Control'. Journal of Business Ethics 19,109-115. Mason, E., and P. Mudrack: 1997, 'Do Complex Moral Reasoners Experience Greater Ethical Work Conflict?' Journal of Business Ethics 16, 1311-1318. McDonald, G., and G. Donleavy: 1995, 'Objections to the Teaching of Business Ethics', Journal of Business Ethics 14, 839-853. McKenna, R. J.: 1995, 'Business Ethics Education: Should we? Can we?' Journal of the Australian and New Zealand Academy of Management, 1(2), 44-63. Nelson, D., and T. Obremski: 1990, 'Promoting Moral Growth Through Intragroup Participation,' Journal of Business Ethics 9, 731-739. Parmental, G.: 1989, 'The Course In Business Ethics: Can It Work?' Journal of Business Ethics 8,547-551. Parsons P.: 1993, 'Framework for Analysis of Conflicting Loyalties,' Public Relations Review 19(1), 49-57. Preston, N.: 1992, 'Issues for Higher Education in the Teaching of Ethics', Higher Education Research and Development 11(1), 9-19. Reidenbach, R., and D. Robin: 1988, 'Some Initial Steps Toward Improving The Measurement Of Ethical Evaluations of Marketing Activities'. Journal of Business Ethics 7, 871-881. Rest, J.: 1979, Development in Judging Moral Issues, University of Minnesota Press, Minneapolis, MN. Rest, J.: 1986, Moral Development: Advances in Research and Theory, Praeger, New York, NY. Rest, J., and D. Narvaez: 1998, Guide for DIT-2, Centre for the Study of Ethical Development, University of Minnesota, Minneapolis MN. Schwartz, M.: 2000, 'Why Ethical Codes Constitute An Unconscionable Regression', Journal of Business Ethics 23, 173-185. Singh, R., and R. Smyth: 2000, 'Australian Public Relations: Status At The Turn Of The 21st Century', Public Relations Review 26(4), 387-401. Shenkir, W.: 1990, 'A Perspective from Education: Business Ethics', Management Accounting 71(12), 30-33. Sparkes, J., and J.P. Merenski: 2000, 'Recognition-Based Measures of Ethical Sensitivity and Reformulated Cognitive Moral Development: An Examination and Evidence of Nomological Validity,' Teaching Business Ethics, 4(4), 359-377. Sparkes, J., and S. Hunt: 1998, 'Market Researcher Ethical Sensitivity: Conceptualization, Measurement, And Exploratory Investigation', Journal of Marketing 62(2), 92-109. Stevens, B.: 1999, 'Communicating Ethical Values: A Study In Employee Perceptions', Journal of Business Ethics 20, 113-120. Weber, J.: 1990, 'Measuring The Impact Of Teaching Ethics To Future Managers,' Journal of Business Ethics 9, 183-190 Wright, D.: 1993, 'Enforcement Dilemma: Voluntary Nature of Public Relations Codes,' Public Relations Review 19(1), 13-23. Wynd, W., and J. Mager: 1989, 'The Business And Society Course: Does It Change Student Attitudes?' Journal of Business Ethics 8, 487-491.
Q-Index Code E1
Q-Index Status Provisional Code
Institutional Status Unknown

 
Versions
Version Filter Type
Citation counts: Google Scholar Search Google Scholar
Access Statistics: 1214 Abstract Views, 1410 File Downloads  -  Detailed Statistics
Created: Wed, 04 Feb 2004, 10:00:00 EST by Belinda Weaver (EA) on behalf of Research Management Office