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Infusing Ethics into the Undergraduate Public Relations Curriculum
Harrison, John (2002). Infusing Ethics into the Undergraduate Public Relations Curriculum. In: , Proceedings of the Australia and New Zealand Communication Association 2002 Conference: Communication: Reconstructed for the 21st Century. Australia and New Zealand Communication Association 2002 Conference: Communication: Reconstructed for the 21st Century, Greenmount Beach Resort, Coolangatta, Queensland, Australia, (). 10-12 July, 2002.
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harr2.pdf
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harr2.pdf
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application/pdf
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570.95KB
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1331
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| Author
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Harrison, John
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| Title of paper
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Infusing Ethics into the Undergraduate Public Relations Curriculum
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| Conference Paper Type
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Fully Published Paper
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| Conference name
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Australia and New Zealand Communication Association 2002 Conference: Communication: Reconstructed for the 21st Century
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| Conference location
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Greenmount Beach Resort, Coolangatta, Queensland, Australia
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| Conference dates
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10-12 July, 2002
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| Convener
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Bond University
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| Proceedings title
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Proceedings of the Australia and New Zealand Communication Association 2002 Conference: Communication: Reconstructed for the 21st Century
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| Publication date
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2002
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| Year available
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2002
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| Abstract/Summary
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In response to reports of misconduct and unethical behaviour in the public relations profession and the increasingly insistent - and proper - demand that ethics be given an enhanced role in the public relations curriculum, this paper presents an action research approach to development, delivery and evaluation a module in ethics and professional responsibility for final year undergraduates in public relations. The key component of the project is a survey instrument which measures changes in the ethical sensitivity of students and showed that student attitudes changed in the short term on some issues such as lying to protect the client, and conflicts of loyalty, but not in others such as the desirability of doing pro bono work.
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| Subjects
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350206 Advertising and Public Relations
440104 Applied Ethics (incl. Bioethics and Environmental Ethics)
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| Keyword
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Public relations ethics
Business ethics
Applied ethics
professional ethics
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| References
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| Q-Index Code
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E1
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| Q-Index Status
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Provisional Code
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| Institutional Status
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Unknown
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