Of Minds, Markets and Machines: How Universities Might Transcend the Ideology of Commodification

Rooney, David and Hearn, Greg (2000). Of Minds, Markets and Machines: How Universities Might Transcend the Ideology of Commodification. In Inayatullah, Sohail and Gidley, Jennifer (Ed.), The University in Transformation: Global Perspective on the Futures of the University (pp. 91-104) Westport, CT: Bergin and Garvey.

Document type: Book Chapter
Collection: UQ Business School Publications
 
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Author(s) Rooney, David
Hearn, Greg
Title of chapter Of Minds, Markets and Machines: How Universities Might Transcend the Ideology of Commodification
Title of book The University in Transformation: Global Perspective on the Futures of the University
Place of Publication Westport, CT
Publisher Bergin and Garvey
Publication year 2000
Editor(s) Inayatullah, Sohail
Gidley, Jennifer
ISBN 0-89789-718-8
Chapter number 8
Start page 91
End page 104
Subjects 330107 Educational Technology and Media
220000 Social Sciences, Humanities and Arts - General
Abstract/Summary The future of universities can be posited from an analysis of the three most obvious ingredients which appear destined to be in that future - minds, markets and machines. The characteristics of each of these suggest certain principles that will be implicated in any model of university functionality (but of course, whilst the characteristics of each may be, in theory, quintessential, the understanding of these characteristics is, in fact, clearly ideological). Our analysis attempts to deal with both essentialist characteristics as well as ideological understandings. In doing so, we treat the issues in the order of our title, that is, minds, markets and machines. We deconstruct the ideology behind the current widespread attempts to commodify the outputs of universities and argue for alternative futures based on a more accurate analysis of the essential characteristics of universities.
Keyword(s) Higher Education
Technology
Media
Ideology
Commodification
 
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Created: Mon, 09 Feb 2004, 10:00:00 EST by David Rooney on behalf of School of Business  -  Detailed History