The News Media's Role In Election Campaigns: A Big Audience Or A Big Yawn?

Haswell, Sandra (1999) The News Media's Role In Election Campaigns: A Big Audience Or A Big Yawn?. Australian Journalism Review, 21 3: 165-180.

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Author Haswell, Sandra
Title The News Media's Role In Election Campaigns: A Big Audience Or A Big Yawn?
Journal name Australian Journalism Review
ISSN 0810-2686
2200-9922
Publication date 1999-01-01
Year available 1999
Sub-type Article (original research)
Open Access Status Not Open Access
Volume 21
Issue 3
Start page 165
End page 180
Total pages 16
Place of publication Magill, SA Australia
Publisher Journalism Education Associacion
Collection year 1999
Language eng
Subject 400104 Communication and Media Studies
C1
751004 The media
400101 Journalism
Abstract Theories about the influence of the media on people's voting decisions during election campaigns have a long history in mass communication research. From early notions of direct and immediate media effects, models of the 1960s proposed a 'reinforcement not change' orthodoxy. But such a position is challenged by newer formulations centred on what people learn from the media, and how news is framed and interpreted. This paper examines the attention people pay to media during elections using the 1996 Australian Election Study as a case study. This secondary analysis shows that voters do not pay much attention to elections news, although they remian interested in politics.
Keyword Elections
Election campaigns
News media
Voters
Media influence
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collection: UQ Business School Publications
 
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Created: Mon, 23 Feb 2004, 10:00:00 EST