Electronic business stages of growth: A definition and evaluation in an Australian context

Prananto, Adi (2004). Electronic business stages of growth: A definition and evaluation in an Australian context PhD Thesis, School of Business, The University of Queensland.

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Author Prananto, Adi
Thesis Title Electronic business stages of growth: A definition and evaluation in an Australian context
School, Centre or Institute School of Business
Institution The University of Queensland
Publication date 2004
Thesis type PhD Thesis
Supervisor Prof P. Marshall
Assoc Prof J. McKay
Total pages 461
Collection year 2004
Language eng
Subjects L
720400 Management and Productivity Issues
350200 Business and Management
Formatted abstract
This research focused on the progression of e-business in small and medium enterprises (SMEs) in Australia. As a framework to explain such progression, a Stages of Growth for e-Business (SOGe) model was developed based on existing literature. The model is intended to assist SMEs in identifying their relative maturity with regards to their approach to e-business and to suggest possible directions in which they may wish to proceed with regards to their e-business initiatives.

The research, conducted under the umbrella of the interpretive paradigm, employed a multi-methods approach to further study the issues involved in e-business progression. While the survey's aim was to explore the perceptions of the reasonableness and helpfulness of the proposed SOGe model from a wider population, the eight case studies allowed a deeper understanding of the nuances of e-business progression within the SMEs involved in the study. The case studies were also conducted to explore the participants' perceptions on the usability of the SOGe model to chart their e-business progression and in assisting them in determining the possible direction for their organisation's e-business.

Several important findings emerged from the research. Firstly, the SOGe model developed and used in this research received a wide acclaim from the research participants. Responses indicated that they perceive the model as a useful tool to assist them in understanding the complexity surrounding their e-business initiatives and to help them in focussing on certain issues related to their e-business initiatives. The participants also outlined the potential use of the SOGe model to facilitate better understanding of the organisation's e-business and in facilitating strategic discussion among members of the organisation, especially in reaching consensus of the challenges and ways to mitigate these challenges when going forward with their e-business initiatives. Secondly, the use of the SOGe model has provided some unique perspectives in examining the influence of various organisational issues in affecting the progression of an organisation's e-business. It was found that SMEs at different level of maturity have varying degree of emphasis on issues considered to be significant in their approach towards their e-business initiatives.

Keyword Electronic commerce -- Australia.
Business enterprises -- Australia.

Document type: Thesis
Collection: UQ Theses (RHD) - UQ staff and students only
Citation counts: Google Scholar Search Google Scholar
Created: Fri, 24 Aug 2007, 18:31:53 EST