Customer Relationship Management: Your Biggest Brother?

Weaver, Belinda (2002) Customer Relationship Management: Your Biggest Brother?. Online Currents, 17 3: 4-8.

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Author Weaver, Belinda
Title Customer Relationship Management: Your Biggest Brother?
Journal name Online Currents
Publication date 2002-04-01
Volume number 17
Issue number 3
ISSN 0816-956X
Start page 4
End page 8
Total pages 5
Editor Drynan, Elizabeth
Place of publication Roseville, NSW
Publisher Enterprise Information Management
Collection year 2002
Subject 350202 Business Information Systems (incl. Data Processing)
350204 Marketing and Market Research
CX
710000 - Commercial Services and Tourism
280103 Information Storage, Retrieval and Management
Abstract The article explains customer relationship management systems and the way such systems are being planned and used in Australian businesses and libraries.
Keyword CRM
relationship marketing
customer relationship management
libraries
customer databases
References Connors, Emma (2001) 'Report card shows the big banks are on the right track'. Australian Financial Review, 10/10/2001, p.2. CRMguru.com (2001) The customer relationship management primer: what you need to know to get started. CRMguru.com, 2001. http://www.crmguru.com/ CRMguru.com (2001) The customer relationship management solutions guide: independent reviews of CRM products. 3rd ed. CRMguru.com, 2001. http://www.crmguru.com/ Cutts, Alex (2002) Telephone interview, 13/2/2002. Dyche, Jill (2001) Getting ready for CRM: a preimplementation checklist. CRMguru.com. 2001. http://www.crmguru.com/ King, Jane (2002) Telephone interview, 14/2/2002. McIntyre, Paul (2001) 'Seeking faces in a crowd - taking advantage of customer relationship management'. Australian CPA, v. 71, no. 2, March, 2001, pp. 44-45. McManus, Brian (2001) 10 Steps to customer intelligence. CRMguru.com, 2001. http://www.crmguru.com/ Missingham, Roxanne (2001) 'Customer services in the National Library of Australia: leading edge or dragging the chain?' The Australian Library Journal, May 2001, v.50, O’Connell, Bryan. (2000) 'Cosying up to the consumer: the customer relationship management challenge'. Journal of Banking and Financial Services, v. 114, no. 6, December 2000, pp.20-21. Stifler, Jim (2001) What others have learned while implementing CRM. CRMguru.com, 2001. http://www.crmguru.com/ Walsh, Chris (2002) Telephone interview, 13/2/2002. Wilson, Fran (2002) E-mail interview, 10/1/2002.
Q-Index Code CX
Additional Notes Reproduced with permission.

 
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Created: Mon, 15 Mar 2004, 10:00:00 EST by Belinda Weaver (EA) on behalf of Marketing, Outreach and Corporate Services