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Customer Relationship Management: Your Biggest Brother?

Weaver, Belinda (2002-04-01) Customer Relationship Management: Your Biggest Brother?. Online Currents, 17 3: 4-8.

Document type: Journal Article
Collection: University of Queensland Library Staff Publications and Presentations  
 
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bw_olc_17_3_02.pdf   bw_olc_17_3_02.pdf application/pdf 62.89KB 3123

Author(s) Weaver, Belinda
Title Customer Relationship Management: Your Biggest Brother?
Journal name Online Currents
Publication date 2002-04-01
Volume number 17
Issue number 3
ISSN 0816-956X
Start page 4
End page 8
Total pages 5
Editor(s) Drynan, Elizabeth
Place of publication Roseville, NSW
Publisher Enterprise Information Management
Collection year 2002
Subject 350202 Business Information Systems (incl. Data Processing)
350204 Marketing and Market Research
CX
710000 - Commercial Services and Tourism
280103 Information Storage, Retrieval and Management
Abstract The article explains customer relationship management systems and the way such systems are being planned and used in Australian businesses and libraries.
Keyword(s) CRM
relationship marketing
customer relationship management
libraries
customer databases
Additional Notes Reproduced with permission.
 
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http://www.onlinecurrents.com.au/  
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http://www.onlinecurrents.com.au/cgi-bin/getArticle?article=1018004992  
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Created: Mon, 15 Mar 2004, 10:00:00 EST by Belinda Weaver (EA) on behalf of Library Corporate Services. Detailed History