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Customer Relationship Management: Your Biggest Brother?

Weaver, Belinda (2002-04-01) Customer Relationship Management: Your Biggest Brother?. Online Currents, 17 3: 4-8.

Document type:	Journal Article
Collection:	University of Queensland Library Staff Publications and Presentations


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bw_olc_17_3_02.pdf	bw_olc_17_3_02.pdf	application/pdf	62.89KB	3123

Author(s)	Weaver, Belinda
Title	Customer Relationship Management: Your Biggest Brother?
Journal name	Online Currents
Publication date	2002-04-01
Volume number	17
Issue number	3
ISSN	0816-956X
Start page	4
End page	8
Total pages	5
Editor(s)	Drynan, Elizabeth
Place of publication	Roseville, NSW
Publisher	Enterprise Information Management
Collection year	2002
Subject	350202 Business Information Systems (incl. Data Processing) 350204 Marketing and Market Research CX 710000 - Commercial Services and Tourism 280103 Information Storage, Retrieval and Management
Abstract	The article explains customer relationship management systems and the way such systems are being planned and used in Australian businesses and libraries.
Keyword(s)	CRM relationship marketing customer relationship management libraries customer databases
Additional Notes	Reproduced with permission.

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http://www.onlinecurrents.com.au/

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http://www.onlinecurrents.com.au/cgi-bin/getArticle?article=1018004992

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Access Statistics:	2697 Abstract Views, 3123 File Downloads Detailed Statistics
Created:	Mon, 15 Mar 2004, 10:00:00 EST by Belinda Weaver (EA) on behalf of Library Corporate Services. Detailed History