Best practice in event studies in marketing

Johnston, M. A. and Cornwell, T.B. (2005). Best practice in event studies in marketing. In: S. Purchase, ANZMAC 2005 Conference Proceedings: Broadening the Boundaries. Australia & New Zealand Marketing Academy Conference (ANZMAC), Fremantle, Western Australia, (). 5-7 December, 2005.

Document type: Conference Paper
Collection: UQ Business School Publications

Author(s) Johnston, M. A.
Cornwell, T.B.
Title of paper Best practice in event studies in marketing
Conference name Australia & New Zealand Marketing Academy Conference (ANZMAC)
Conference location Fremantle, Western Australia
Conference dates 5-7 December, 2005
Proceedings title ANZMAC 2005 Conference Proceedings: Broadening the Boundaries
Editor(s) S. Purchase
Place published Perth, Western Australia
Publisher The University of Western Australia
Publication date 2005
ISBN 0-646-45546-X
Collection year 2005
Subjects E1
350204 Marketing and Market Research
720401 Marketing
 
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