Perceived risk and servicescape: The importance of managing the physical evidence in services marketing

McOmish, Margaret A. and Quester, Pascale (2005). Perceived risk and servicescape: The importance of managing the physical evidence in services marketing. In: J. Wirtz, SERVSIG Research Conference 2005: Abstracts & Program. SERVSIG Research Conference 2005, Singapore, (55-55). 2-4 June, 2005.


Author McOmish, Margaret A.
Quester, Pascale
Title of paper Perceived risk and servicescape: The importance of managing the physical evidence in services marketing
Conference name SERVSIG Research Conference 2005
Conference location Singapore
Conference dates 2-4 June, 2005
Proceedings title SERVSIG Research Conference 2005: Abstracts & Program
Place of Publication Singapore
Publisher National University of Singapore and American Marketing Association
Publication Year 2005
ISBN 981-05-3136-2
Editor J. Wirtz
Start page 55
End page 55
Total pages 1
Language eng
Subjects EX
350204 Marketing and Market Research
720401 Marketing
Q-Index Code EX

Document type: Conference Paper
Collection: UQ Business School Publications
 
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Created: Thu, 23 Aug 2007, 20:34:37 EST