Consumer attitudes towards genetically modified foods: Development of a multidimensional scale

Pope, N. K. L., Voges, K., Brown, M. and Forrest, E. J. (2004). Consumer attitudes towards genetically modified foods: Development of a multidimensional scale. In: Jim Wiley and Peter Thirkell, Marketing Accountabilities and Responsibilities: ANZMAC 2004 Conference Proceedings. ANZMAC 2004: Australian and New Zealand Marketing Academy Conference, Wellington, New Zealand, (1-6). 29 November-1 December 2004.

Author Pope, N. K. L.
Voges, K.
Brown, M.
Forrest, E. J.
Title of paper Consumer attitudes towards genetically modified foods: Development of a multidimensional scale
Conference name ANZMAC 2004: Australian and New Zealand Marketing Academy Conference
Conference location Wellington, New Zealand
Conference dates 29 November-1 December 2004
Convener ANZMAC
Proceedings title Marketing Accountabilities and Responsibilities: ANZMAC 2004 Conference Proceedings
Place of Publication Wellington, N.Z.
Publisher Australian and New Zealand Marketing Academy (ANZMAC)
Publication Year 2004
Sub-type Fully published paper
Open Access Status
ISBN 0475222151
9780475122148
0475122143
Editor Jim Wiley
Peter Thirkell
Start page 1
End page 6
Total pages 6
Collection year 2004
Language eng
Formatted Abstract/Summary
A number of studies have examined consumer attitudes towards the genetic modification of food. This research suggests that consumers develop predispositions across a number of dimensions. However, most studies reported to date have adopted an interview methodology, have used other measures such as attitude towards the brand, or have referred to specific food groups, rather than assess multi-dimensional attitudes towards the issue. Studies using multi-item scales have been rare. There is a need for reliable, valid measurement instruments for assessing consumers’ attitude toward genetic modification issues. This paper describes the development of one such scale. After test-retest reliabilities were obtained on an initial pool of 63 items, a 34-item questionnaire was factor analysed using principal components with varimax rotation. This analysis resulted in a final questionnaire containing 16 items measuring five dimensions. These were: Dangers of genetic modification (four items); Knowledge about genetic modification issues (four items); Trust in media information sources (four items); Labeling of food products (two items); and Trust in food information sources (two items). The subscales were found to have acceptable internal reliability, based on Cronbach’s alpha.
Subjects E1
350204 Marketing and Market Research
720401 Marketing
Keyword Genetic modification
Consumer attitudes
Scale development
Q-Index Code E1

 
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Created: Thu, 23 Aug 2007, 19:58:16 EST