Adding Psychological Value to Heritage Tourism Experiences

Jewell, Brownyn and Crotts, John C. (2001) Adding Psychological Value to Heritage Tourism Experiences. Journal of Travel and Tourism Marketing, 11 4: 13-28.

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Author Jewell, Brownyn
Crotts, John C.
Title Adding Psychological Value to Heritage Tourism Experiences
Journal name Journal of Travel and Tourism Marketing   Check publisher's open access policy
ISSN 1054-8408
Publication date 2001-01-01
Sub-type Article (original research)
Open Access Status File (Author Post-print)
Volume 11
Issue 4
Start page 13
End page 28
Abstract This study employed an under-utilized methodology known as the Hierarchical Value Map (HVM) technique to explore the underlying motives and needs of visitors to a heritage site. Drawing from a small sample of visitors to a preserved 18th century plantation, the analysis revealed that most respondents were looking for a satisfying leisure experience where pleasure and learning are complementary. In addition the results support the notion that there is a specialized tourist segment (e.g., heritage tourists) that as a group has unique motives and needs. Implications for both optimizing the visitors experience as well as projecting an effective image and marketing communications are discussed.
Keyword heritage tourism
hierarchical value map
psychological values
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Document type: Journal Article
Sub-type: Article (original research)
Collection: UQ Business School Publications
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Created: Fri, 17 Dec 2004, 10:00:00 EST by Miranda Newell on behalf of Examinations