New directions in social marketing: exploring the role of social entrepreneurs and the application of a meso-marketing paradigm

Previte, J. A., Bennett, R. and Drennan, J. C. (2004). New directions in social marketing: exploring the role of social entrepreneurs and the application of a meso-marketing paradigm. In: G. Sullivan Mort, Proceedings of the Inaugural Australasian Nonprofit Marketing Conference 2004: Nonprofit Marketing: Perspectives and Advances. Inaugural Australasian Nonprofit Marketing Conference, Canberra, (1-6). 23-24 September, 2004.


Author Previte, J. A.
Bennett, R.
Drennan, J. C.
Title of paper New directions in social marketing: exploring the role of social entrepreneurs and the application of a meso-marketing paradigm
Conference name Inaugural Australasian Nonprofit Marketing Conference
Conference location Canberra
Conference dates 23-24 September, 2004
Proceedings title Proceedings of the Inaugural Australasian Nonprofit Marketing Conference 2004: Nonprofit Marketing: Perspectives and Advances
Place of Publication Canberra
Publisher Australian National University
Publication Year 2004
Sub-type Fully published paper
ISBN 9780646439402
Editor G. Sullivan Mort
Start page 1
End page 6
Total pages 6
Collection year 2004
Subjects E1
350204 Marketing and Market Research
720401 Marketing
Q-Index Code E1
Additional Notes Program title: New directions in social marketing: A meso-level perspective

 
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Created: Thu, 23 Aug 2007, 19:40:08 EST