Market strategies of MNCs in emerging economies: A study of MNC subsidiaries in India

Venaik, S., Midgley, D. F. and Devinney, T.M. (2004). Market strategies of MNCs in emerging economies: A study of MNC subsidiaries in India. In: Enlarged European Union: Challenges to international business and management. 30th EIBA Annual Conference, Ljubljana, Slovenia, (). 5-8 December 2004.


Author Venaik, S.
Midgley, D. F.
Devinney, T.M.
Title of paper Market strategies of MNCs in emerging economies: A study of MNC subsidiaries in India
Conference name 30th EIBA Annual Conference
Conference location Ljubljana, Slovenia
Conference dates 5-8 December 2004
Proceedings title Enlarged European Union: Challenges to international business and management
Place of Publication Brussells, Belgium
Publisher European International Business Academy (EIBA)
Publication Year 2004
Sub-type Fully published paper
Total pages 'not found'
Collection year 2004
Language eng
Subjects E1
350212 International Business
720403 Management
Q-Index Code E1

 
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Created: Thu, 23 Aug 2007, 19:33:27 EST