The effect of sponsorship on the market value of firms in Australia: Event study findings

Johnston, M. A. and Cornwell, B. T. B. (2004). The effect of sponsorship on the market value of firms in Australia: Event study findings. In: Jim Wiley and Peter Thirkell, Marketing Accountabilities and Responsibilities: ANZMAC 2004 Conference Proceedings. ANZMAC 2004: Australian and New Zealand Marketing Academy Conference, Wellington, New Zealand, (). 29 November-1 December 2004.


Author Johnston, M. A.
Cornwell, B. T. B.
Title of paper The effect of sponsorship on the market value of firms in Australia: Event study findings
Conference name ANZMAC 2004: Australian and New Zealand Marketing Academy Conference
Conference location Wellington, New Zealand
Conference dates 29 November-1 December 2004
Proceedings title Marketing Accountabilities and Responsibilities: ANZMAC 2004 Conference Proceedings
Place of Publication Wellington, N.Z.
Publisher ANZMAC
Publication Year 2004
Sub-type Fully published paper
ISBN 0-475-22215-1
Editor Jim Wiley
Peter Thirkell
Collection year 2004
Language eng
Subjects E1
350204 Marketing and Market Research
720401 Marketing
Q-Index Code E1
Additional Notes CD-R0M proceedings

 
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Created: Thu, 23 Aug 2007, 19:17:56 EST