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 Browse by Socio-Economic Objective (1998) The SEO Classification allows R&D data to be classified according to the researcher's perceived purpose. The purpose categories take account of processes, products, health, education and other social and environmental aspects of particular interest. -> Division 2 - Economic Development -> 720000 - Economic Framework -> 720400 Management and Productivity Issues -> 720401 Marketing :

No further child subject classifications could be found.
  Abstract Views File Downloads Thomson Reuters Web of Science Citation Count Scopus Citation Count Altmetric Score
Pegg, S. A. (2001) 13 steps to sports marketing success for your sport and yourself. Australasian Leisure Management, 29 22-22. 331  
Weerawardena, J. (1999). A capability-based model of service innovation and sustained competitive advantage. In: J. R. McColl-Kennedy, A. Rowe, M. Hume and E. Manners, Proceedings of the International Services Marketing Conference /99: Unlocking the secrets to service success: Innovative thinking in technology, relationship management and the human interface. International Services Marketing Conference '99, Univ.of Qld, (48-50). April 5-7, 1999. 228  
Fitzgerald, L. M. (2000). A comparative study between online consumers and online users. In: M. Harker, South East Queensland Marketing Educators Group Annual Conference Proceedings. South East Queensland Marketing Educators Conference, University of the Sunshine Coast, Maroochydore, (78-90). Dec 1999. 79  
Bennett, R. and Rundle-Thiele, S. (2002) A comparison of attitudinal loyalty measurement approaches. Journal of Brand Management, 9 3: 193-209. 194  
Rundle-Thiele, S. and Bennett, R. (2003). A comparison of loyalty approaches. In: J.E. Lewin, Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment: World Marketing Congress Academy of Marketing Science. World Marketing Congress, Perth, (432-435). 11-14 June, 2003. 100  
Dagger, T. and Sweeney, J. (2007). A comparison of service quality attribute weights across service experiences. In: DeMoranville, C. W., Academy of Marketing Science, World Marketing Congress, Verona, Italy, 2007. World Marketing Congress 2007, Verona, Italy, (137-137). 11-14 July, 2007. 148  
Sun, X. T., Collins, R. J. and Kim, J. (2001). A Comparison of SOM Neural Networks and K-Means Clustering Using Real World Data: Chinese consumer attitudes towards imported fruit. In: M.L.A.T.M. Hertog; B.R. Mackay, Proceedings of the International Symposium on Applications of Modelling as an Innovative Technology in the Agri-Food-Chain. Model-IT, New Zealand, (185-191). 9-13 December 2001. 610   0
Pappu, Ravi and Quester, Pascale (2006) A consumer-based method for retailer equity measurement: Results of an empirical study. Journal of Retailing and Consumer Services, 13 5: 317-329. doi:10.1016/j.jretconser.2005.10.002 162 88 Cited 34 times in Scopus34 0
Cornwell, B., Cui, C. C., Mitchell, V., Schlegelmilch, B., Dzulkiflee, A. and Chan, J. (2005) A cross-cultural study of the role of religion in consumers' ethical positions. International Marketing Review, 22 5: 531-546. doi:10.1108/02651330510624372 271   11 Cited 24 times in Scopus24 0
Wei, S., Ruys, H. F. and Muller, T. E. (1999) A gap analysis of perceptions of hotel attributes by marketing managers and older people in Australia. Journal of Marketing Practice, 5 6/7/8: 200-212. 426  
Wirtz, J. and McColl-Kennedy, J. R. (2005). Aggressive consumer claiming behavior in a service recovery context. In: C. W. DeMoranville, Marketing in an inter-connected world: Opportunities and challenges. 12th Biennial World Marketing Congress, Muenster, Germany, (). 6-9 July, 2005. 297  
McColl-Kennedy, J. R. and Fetter, R. E. (2001) An empirical examination of the involvement of external search relationship in services marketing. Journal of Services Marketing, 15 2: 82-98. 92  
Dagger, Tracey and Sweeney, Jillian (2004). A new perspective on service quality: A multi-dimensional, hierarchical scale. In: Jim Wiley and Peter Thirkell, Marketing Accountabilities and Responsibilities: ANZMAC 2004 Conference Proceedings. ANZMAC 2004: Australian and New Zealand Marketing Academy Conference, Wellington, New Zealand, (1-8). 29 November-1 December 2004. 146  
Brown, M., Pope, N. K. L. and Voges, K. (2003). An examination of the effect of sponsorship stimuli on consumer perceptions of concrete and abstract brand attributes. In: G. Geursen, R. Kennedy and M. Tolo, ANZMAC2003 Proceedings: A Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. ANZMAC 2003, Adelaide, South Australia, (229-236). 1-3 December 2003. 124  
Fitzgerald, L. M., Kiel, G. C. and Boyle, M. V. (2001). An exploratory study of comsumers' perceptions and experiences with online purchasing. In: S.Chetty and B. Collins, Proceedings of the Australian and New Zealand Marketing Academy Conference. Bridging Marketing Theory and Practice, Massey University, Auckland, NZ, (). 1-5 December,2001. 57  
Coote, L. V., Forrest, E. J. and Tam, T. W. (2003) An investigation into commitment in non-Western industrial marketing relationships. Industrial Marketing Management, 32 7: 595-604. doi:10.1016/S0019-8501(03)00017-8 124   50 Cited 66 times in Scopus66 0
Ackfeldt, A. L. and Coote, L. V. (2000). An investigation into the antecedents of organizational citizenship behaviours. In: A. O'Cass, Visionary Marketing for the 21st Century: Facing the Challenge. ANZMAC 2000, Gold Coast, Australia, (217-222). 28 Nov - 1 Dec 2000. 70  
Coote, L. V. (2000). An investigation into the antecedents of service orientation. In: A. O'Cass, Visionary Marketing for the 21st Century: Facing the Challenge. ANZMAC 2000, Gold Coast, Queensland, (211-216). 28 Nov - 1 Dec 2000. 50  
Fitzgerald, L. M. (1999). An investigation into the pre-purchase stage of on-line consumer decision making. In: J. R. McColl-Kennedy, A. Rowe, M. Hume and E. Manners, Proceedings of the International Services Marketing Conference. International Services Marketing Conference, Univ.of Qld, (38-40). April 5-7, 1999. 238  
Keeffe, Dominique, Bennett, Rebekah and Tombs, Alastair (2006). An investigation of cognitive, emotional and negative behavioural responses to service recovery strategies. In: George J. Avlonitis, Nikolaos Papavassiliou and Paulina Papastathopoulou, Sustainable Marketing Leadership: A synthesis of polymorphous axioms, strategies and tactics. Proceedings of the 35th EMAC Conference. European Marketing Academy Conference (35th, EMAC, 2006), Athens, Greece, (1-11). 23-26 May 2006. 87  
Coote, L. V. and Cornwell, T. B. (2007). Antecedents and consequences of identification in international expansion. In: Engilbertsson, H. O., Flexible Marketing in an Unpredictable World: Proceeding of the 36th EMAC conference. European Marketing Academy Conference: Flexible marketing in an unpredictable world, Reykjavik, Iceland, (1-10). 22-25 May, 2007. 87  
McColl-Kennedy, J. R. and Sparks, B. A. (2003) Application of fairness theory to service failures and service recovery. Journal of Service Research, 5 3: 251-266. doi:10.1177/1094670502238918 288 2 0
Fitzgerald, L. M. and Kiel, G. C. (2001). Applying a comsumer acceptance of technology model to examine adoption of online purchasing. In: S.Chetty and B. Collins, Proceedings of the Australian and New Zealand Marketing Academy Conference. Bridging Marketing Theory and Practice, Massey University, Auckland, NZ, (). 1-5 December,2001. 75  
Rose, Patricia and Sullivan Mort, Gillian (2001). Applying MEC theory to understanding comsumer motivation for hedonic products : The role of values. In: G.W. Marshall and S.J. Grove, 2001 AMA Educators' Proceedings2001: Enhancing Knowledge Development in Marketing. 2001 AMA Summer Educators' Conference, Washington, DC. 11-14 August 2001, (249-250). 11-14 August, 2001. 199  
McDonald, L. and Hartel, C. E. (2000). Applying the involvement construct to organisational crises. In: Australia and New Zealand Marketing Academy Conferenct (ANZMAC) 2000. , Gold Coast, Australia, (). Nov29-Dec1,2000. 85  
Venn, T. J. and McGavin, R. (2004) Appraisal of market opportunities for western Queensland hardwood. Utilisation of western QUeensland hardwoods as speciality timbers. RIRDC Publication No. 04/132 Australia: RIRDC/Land & Water Australia/FWPRDC/MDBC 54  
Kiel, G. C. (2002). Are commodities different? A case study analysis of the world copper industry. In: Marketing in a Changing World: 31st European Marketing Academy Conference: marketing in a Changing World: Scope, Opportunity and Challenges: Proceedings of the 31st EMAC Conference. 31st European Marketing Academy Conference, Brago, Portugal, (). 28-31 May, 2002. 98  
Hodkinson, C. and Kiel, G. C. (1999). A research agenda for consumer behaviour on the WWW. In: Proceedings of the International Services Marketing Conference '99: Unlocking the secrets to service success: Innovative thinking in technology, relationship management and the human interace. International Services Marketing Conference '99, Univ.of Qld, (41). April 5-7, 1999. 49  
Voges, K., Pope, N. K. L. and Brown, M. (2003). A rough cluster analysis of shopping orientation data. In: G. Geursen, R. Kennedy and M. Tolo, ANZMAC 2003 Proceedings: A Celebration of Ehrenberg & Bass: Marketing Discoveries, Knowledge and Contribution. ANZMAC 2003, Adelaide, (1625-1631). 1-3 December, 2003. 169  
Leggo, R. (2000). A study of dynamics of tourism business networks within major tourism destination. In: G. Lafferty and K. Abbey, Second Annual Research Colloquium 2000 Abstracts. Second Annual Research Colloquium 2000, Brisbane, Australia, (14-14). 13-14 July 2000. 236  
Ng, H. M. S. (2002). A study of experiential consumption amongst loyal football fans. In: A. Pinnington, 4th Annual RHD Student Colloquium - Abstracts. 2002 Research Student Colloquium, Riverglenn Conference Centre, Indooroopilly, (50-50). 1 June, 2002. 69  
Ackfeldt, Anna-Lena and Coote, Leonard V. (2005) A study of organizational citizenship behaviors in a retail setting. Journal of Business Research, 58 2: 151-159. doi:10.1016/S0148-2963(03)00110-3 248 7 22 Cited 30 times in Scopus30 0
Bennett, R., Hartel, C. and McColl-Kennedy, J. R. (2004). A taxonomy of expressed emotion in complaints. In: Jose L. Manuera-Aleman, Worldwide Marketing. 33rd European Marketing Academy Conference (EMAC), Murcia, Spain, (). 18-21 May 2004. 206  
Chien, Pi-Hsuan Monica, Cornwell, T. Bettina and Stokes, Robyn (2005). A theoretical framework for analysis of image transfer in multiple sponsorships. In: Sharon Purchase, ANZMAC 2005 Conference Proceedings: Broadening the Boundaries. Australia and New Zealand Marketing Academy Conference (ANZMAC, 2005), Fremantle, WA, Australia, (17-25). 5-7 December 2005. 229  
Chien, P. M., Cornwell, T. B. and Pappu, R. (2007). A theoretical framework for analysis of multiple sponsorship effects on consumer responses. In: Proceedings of the 6th International Conference on Research in Advertising (ICORIA 2007). 6th International Conference on Research in Advertising (ICORIA 2007), Lisbon, Portugal, (25-25). 29-30 June, 2007. 216  
Beatson, A. T. and Coote, L. V. (2002). Attributes of service delivery modes and their impact on customer satisfaction. In: R. N. Shaw, S. Adam and H. McDonald, Proceedings of the Australian and New Zealand Marketing Academy Conference. Australian and New Zealand Marketing Academy Conference, Geelong, Vic, (561-568). 2-4 December, 2002. 197  
McColl-Kennedy, J. R., Rundle-Thiele, S. and Ward, S. (2006). Australia: Changing consumer behavior and marketing. In A. Pecotich and C. J. Schultz II (Ed.), Handbook of Markets and Economies: East Asia, South-East Asia, Australia, New Zealand (pp. 23-46) Armonk, New York: M. E. Sharpe. 254  
Bennett, R. and Rundle-Thiele, S. (2003). Australian marketing education: Examining the skills/knowledge content. In: G. Geursen, R. Kennedy and M. Tolo, ANZMAC 2003 Proceedings: A Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Australian and New Zealand Marketing Academy Conference, Adelaide, South Australia, (1302-1309). 1-3 December, 2003. 56  
Johnson, M. (1999). Baby boomers: The influence of life satisfaction on the formation of intentions to seek financial planning advice. In: J. R. McColl-Kennedy, A. Rowe, M. Hume and E. Manners, Proceedings of the International Services Marketing Conference '99: Unlocking the secrets to service success: Innovative thinking in technology, relationship management and the human interface. International Services Marketing Conference '99, Univ.of Qld, (43). April 5-7, 1999. 54  
Glinoga, M. and Tombs, A. (2007). Backstage visibility: Do the customers care?. In: Thyne, M., Deans, K. R. and Gnoth, J., ANZMAC 2007 Reputation, Responsibility, Relevance: Conference Proceedings. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007, Dunedin, New Zealand, (2541-2549). 3-5 December, 2007. 84  
Restubog, S. L., Bordia, P. and Tang, R. (2007) Behavioural outcomes of pscyhological contract breach in a non-western culture: The moderating role of equity sensitivity. British Journal of Management, 18 4: 376-386. doi:10.1111/j.1467-8551.2007.00531.x 91   28 Cited 29 times in Scopus29 0
Johnston, Margaret A and Cornwell, T. Bettina (2005). Best practice in event studies in marketing. In: Sharon Purchase, ANZMAC 2005 Conference Proceedings: Broadening the Boundaries. Australia and New Zealand Marketing Academy Conference (ANZMAC, 2005), Fremantle, WA, Australia, (54-61). 5-7 December 2005. 125  
Tombs, A. G. and McColl-Kennedy, J. R. (2002). Beyond the servicescape: Customer to customer interactions in the social servicescape. In: R. N. Shaw, S. Adam and H. McDonald, Australian and New Zealand Marketing Academy Conference (ANZMAC 2002), Melbourne, Australia, (1461-1466). 2-4 December, 2002. 335  
Roy, D. P. and Cornwell, B. T. B. (2003) Brand equity's influence on responses to event sponsorships. Journal of Product and Brand Management, 12 6: 377-393. 135  
Sullivan Mort, G., Weerawardena, J. and Williamson, B. OAM (2007) Branding in the non-profit context: The case of Surf Life Saving Australia. Australasian Marketing Journal, 15 2: 108-119. doi:10.1016/S1441-3582(07)70047-2 476   Cited 6 times in Scopus6 0
Sullivan Mort, G., Weerawardena, J. and Williamson, B. (2007). Brand personality and the nonprofit heritage brand: A case study of Surf Life Savers Australia. In: DeMoranville, C. W., Academy of Marketing Science, World Marketing Congress, Verona, Italy, 2007. World Marketing Congress 2007, Verona, Italy, (199-204). 11-14 July, 2007. 205  
Bennett, R. (2003). Buy Australian. In P. Kotler, S. Adam, L. Brown and G. Armstrong (Ed.), Principles of Marketing 2nd ed. (pp. 245-247) Sydney: Prentice-Hall. 54  
Brown, M., Pope, N. K. L. and Voges, K. (2003) Buying or browsing? An exploration of shopping orientations and online purchase intention. European Journal of Marketing, 37 11-12: 1666-1684. doi:10.1108/03090560310495401 357 1980 0
Inkson, K., Khapova, S. N. and Parker, P. (2007) Careers in cross-cultural perspective. Career Development International, 12 1: 5-8. doi:10.1108/13620430710724794 79   Cited 9 times in Scopus9 0
Coote, L. V. (2005). Case Study 2: Consumer Fashion Brands. In D. A. Aaker, V. Kumar, G.S. Day and M. Lawley (Ed.), Marketing Research (pp. 601-605) Australia: Wiley. 201  

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