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Pike, Steven (2008). 100% pure New Zealand. In Joseph Hair Jr., Bryan Lukas, Ken Miller, Robert Bush and David Ortinau (Ed.), Marketing research 2nd ed. (pp. 59-60) Sydney, Australia: McGraw-Hill. 131  
Pike, Steven (2006). A case study of a resort destination's rise and fall and rise in line with government intervention. In: International Society of Travel & Tourism Educators 2006 Annual Conference. International Society of Travel and Tourism Educators (ISTTE): 2006 Annual Conference, Las Vegas, Nevada, U.S.A., (). 12-14 October 2006. 164  
Pike, Steven (2007) A cautionary tale of a resort destination's self-inflicted crisis. Journal of Travel and Tourism Marketing, 23 2-4: 73-82. doi:10.1300/J073v23n02_06 246 5 Cited 1 times in Scopus1 0
Pike, Steven D. (2010). A cautionary tale of a resort destination's self-inflicted crisis. In Noel Scott, Eric Laws and Bruce Prideaux (Ed.), Safety and security in tourism: Recovery marketing after crisis (pp. 73-82) Abingdon, Oxon, U.K. ; New York, U.S.A.: Routledge. 170 1
Pike, Steven (2003) A tourism PhD reflection. Tourism Review, 58 1: 16-18. doi:10.1108/eb058398 55   0
Pike, Steven (2007). Avoiding uninformed responses in destination image questionnaires. In: e-Review of Tourism Research. Conference Abstracts: 2007 International Society of Travel and Tourism Educators (ISTTE) Conference: Connecting the Past and the Future of Travel and Tourism Education. 2007 International Society of Travel and Tourism Educators (ISTTE) Conference: Connecting the Past and the Future of Travel and Tourism Education, Charleston, South Carolina, U.S.A., (). 4-6 October 2007. 111  
Pike, S. (2005). Benchmarking consumer-based brand equity for an emerging destination. In: Proceedings of the 2005 Travel and Tourism Research Association 36th Annual Conference. 36th Annual Conference of Travel and Tourism Research Association, New Orleans, U.S.A., (). June 12-15, 2005. 28  
Pike, Steven and Larkin, Ingrid (2005). Benchmarking student evaluations of a postgraduate unit using importance-performance analysis. In: Sharon Purchase, ANZMAC 2005: Broadening the boundaries. ANZMAC 2005: Australia New Zealand Marketing Academy Conference, Fremantle, W.A., (173-179). 5-7 December, 2005. 83  
Pike, Steven (2007) Book review: Information and Communication Technologies in Tourism. Tourism Managment, 28 1: 325-327. doi:10.1016/j.tourman.2005.09.002 41   0 0
Pike, Steven (2005) Book review: Information and communication technologies in tourism 2003. Tourism Management, 26 1: 116-117. doi:10.1016/j.tourman.2003.09.018 40   0 0
Pike, Steve (2003) Book review: Seasonality in tourism. Tourism Management, 24 3: 346-347. doi:10.1016/S0261-5177(02)00078-X 55   0 0
Pike, Steven (2003) Book review: Tourism in Destination Communities. Tourist Studies, 3 2: 228-229. 51  
Pike, Steven (2007) Consumer-based brand equity for destinations: Practical DMO performance measures. Journal of Travel and Tourism Marketing, 22 1: 51-61. doi:10.1300/J073v22n01_04 74 3 Cited 27 times in Scopus27 0
Pike, Steven (2008) Destination in Michael Luck (eds.) Encyclopedia of tourism and recreation in marine environments. Wallingford, England: CABI 35  
Pike, Steven (2008). Destination branding: analysing brand equity for Queensland's coral coast. In: Proceedings of the 18th Annual Council for Australian University Tourism and Hospitality Education (CAUTHE) Conference. CAUTHE 2008 Conference, Surfers Paradise, Queensland, Australia, (1-17). 11 – 14 February 2008. 64  
Pike, Steven (2008). Destination branding: tracking brand equity for a competitive set of near-home destinations. In: Clark Hu, e-Review of Tourism Research - Conference Abstracts: International Society of Travel and Tourism Educators (ISTTE 2008). International Society of Travel and Tourism Educators (ISTTE 2008), Dublin, Ireland, (). 30 September - 2 October 2008. 45  
Pike, Steven (2006). Destination brand performance measures: a consumer based brand equity approach. In: Proceedings of the International Conference on Destination Branding and Marketing for Regional Tourism Development. International Conference on Destination Branding and Marketing for Regional Tourism Development, Macao, China, (). 8-10 December 2005. 121  
Pike, Steven (2004) Destination brand positioning slogans - towards the development of a set of accountability criteria. Acta Turistica, 16 2: 102-124. 181  
Pike, Steven (2009) Destination brand positions of a competitive set of near home destinations. Tourism Management, 30 6: 857-866. doi:10.1016/j.tourman.2008.12.007 113   34 Cited 47 times in Scopus47 0
Pike, Steven (2006) Destination decision sets: A longitudinal comparison of stated destination preferences and actual travel. Journal of Vacation Marketing, 12 4: 319-328. doi:10.1177/1356766706067604 46   Cited 19 times in Scopus19 0
Pike, Steven (2007) Destination image literature: 2001 to 2007. Acta Turistica, 19 2: 107-125. 270  
Pike, Steven (2007) Destination image questionnaires - the trial of a 'Don't Know' option. Journal of Travel and Tourism Research, 7 2: 151-160. 266  
Pike, Steven Destination marketing: An integrated marketing communication approach. Oxford, U.K.: Butterworth-Heinemann, 2008. 160 27
Pike, Steven (2006). Destination marketing meets clinical psychology: Trialling group application of repertory grid analysis. In: Turk-Kazakh International Tourism Conference 2006. International Tourism Conference 2006, Akdeniz University, Turkey., (147-161). 20-26 November, 2006. 92  
Pike, Steven Destination marketing organisations. Amsterdam, Netherlands: Elsevier, 2004. 66  
Pike, Steven and Ryan, Chris (2004) Destination positioning analysis through a comparison of cognitive affective and conative perceptions. Journal of Travel Research, 42 4: 333-342. doi:10.1177/0047287504263029 89 3 Cited 186 times in Scopus186 0
Pike, Steven (2004). Destination positioning slogans: Analysis of themes used by New Zealand regional tourism organisations. In: Jim Wiley and Peter Thirkell, 2004 Australian and New Zealand Marketing Academy (ANZMAC) Conference. ANZMAC 2004: Australian and New Zealand Marketing Academy Conference, Wellington, New Zealand, (). 29 November - 1 December, 2004. 223  
Pike, S. and Ryan, C. (2003). Dimensions of short break destination attractiveness: a comparison of cognitive, affective and conative perceptions. In: Noel R. Scott, Richard W. Braithwaite and Robyn L. Braithwaite, Proceedings of the 12th Annual International Research Conference of the Council for Australian University Tourism and Hospitality Education (CAUTHE). CAUTHE 2003: 12th International Research Conference of the Council for Australian University Tourism and Hospitality Education, Southern Cross University, Coffs Harbour, N.S.W. Australia, (). 5-8 February, 2003. 79  
Pike, S. (2008) Five limitations of destination brand image measurement. Tourism Recreation Research, 33 3: 361-363. 105  
Pike, Steven (2003). 'Hot chicks', 'better parties' or academic stuff: perceptions of a regional university campus using repertory grid analysis and importance performance analysis. In: Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2003. ANZMAC 2003: Australian and New Zealand Marketing Academy Conference, Adelaide, South Australia, (1288-1295). 1-3 Dec 2003. 103  
Pike, S. (2007) International Conference on Destination Branding and Marketing for Regional Tourism Development; 8–10 December 2005, Macau S.A.R., China. Tourism Management, 28 2: 630-631. doi:10.1016/j.tourman.2006.02.003 70 3 Cited 0 times in Scopus0 0
Pike, Steven (2008) Managing Destination Marketing Organizations: The Tasks, Roles and Responsibilities of the Convention and Visitors Bureau Executive, R.C. Ford, W.C. Peeper, ForPer Publications, Orlando, (2008). 548pp., (hbk), ISBN:13:978-0-615-16328-4.. Tourism Managment, 28 2: 1246-1246. doi:10.1016/j.tourman.2008.03.008 1928   0 0
Ryan, Chris and Pike, Steve (2003) Maori based tourism in Rotorua: Perceptions of place by domestic visitors. Journal of Sustainable Tourism, 11 4: 307-321. doi:10.1080/09669580308667209 115 3 Cited 8 times in Scopus8 0
Pike, Steven (2007) M. Hitz, M. Sigala and J. Murphy, Information and Communication Technologies in Tourism 2006, SpringerWien, New York (2006) ISBN 321130987-X (498pp., EUR 110 pbk).. Tourism management, 28 4: 1144-1145. doi:10.1016/j.tourman.2006.07.001 33   0 0
Pike, Steven (2008) Region in Michael Luck (eds.) Encyclopedia of tourism and recreation in marine environments. Wallingford, England: CABI 33  
Pike, Steven (2007) Repeat visitors: exploratory investigation of RTO responses. Journal of Travel and Tourism Research, 7 1: 1-13. 62  
Pike, Steven (2007) Repertory grid analysis in group settings to elicit salient destination brand attributes. Current Issues in Tourism, 10 4: 378-392. doi:10.2167/citMP010.0 185   Cited 4 times in Scopus4 0
Pike, S. (2004). Short break holidays in Australasia: a missed and/or problematic opportunity to enhance destination loyalty. In: Proceedings of Leisure Futures Conference Bolzano/Bozen Italy. The 2nd Conference on Leisure Futures, Bolzano, Italy, (). 10-12 November 2004. 39  
Pike, Steven (2004). Spoilt for choice : short break holiday preferences in the Brisbane market. In: CAUTHE Conference proceedings 2004. 2004 Council for Australian Tourism and Hospitality Education (CAUTHE) conference., Brisbane, Queensland, Australia, (577-586). 10 - 13 February 2004. 49  
Pike, Steven (2004) The use of repertory grid analysis and importance-performance analysis to identify determinant attributes of universities. Journal of Marketing for Higher Education, 14 2: 1-18. doi:10.1300/J050v14n02_01 81   0
Pike, Steven (2003) The use of repertory grid analysis to elicit salient short-break holiday destination attributes in New Zealand. Journal of Travel Research, 41 3: 315-319. doi:10.1177/0047287502239054 58 4 Cited 31 times in Scopus31 0
Pike, Steven (2005) Tourism destination branding complexity. Journal of Product and Brand Management, 14 4: 258-259. doi:10.1108/10610420510609267 67   Cited 74 times in Scopus74 0
Pike, S. (2005). Tourism destination preferences: a longitudinal analysis of consumer decision sets. In: Proceedings of the European Federation of the International Council of Hotel Restaurant and Institutional Education Conference (EuroCHRIE); Paris 26-29 October 2005. 23rd EuroCHRIE International Congress, Paris, France, (). 26-29 October 2005. 63  
Pike, Steven (2007) Tourism Research Methods: Integrating Theory with Practise; CABI Publishing, Wallingford, 2005; 0-85199-996-4. International journal of contemporary hospitality management, 19 1: 95-96. 30  
Pike, Steven (2006). Visitor relationship management (VRM): repeat visitation opportunities for destination marketing organisations. In: Proceedings of the EUROCHRIE Conference Thessaloniki, Greece 25-28 October 2006. 24th EuroCHRIE Conference, Thessaloniki, Greece, (). 25-28 October, 2006. 138  
Pike, Steven and Scott, Noel (2009) Vrijednost marke destinacije kod lokalne zajednice - Moguci izvor konkurentske prednosti za organizacije koje upravljaju destinacijama slucaj Brisbanea, Australija. Acta Turistica, 21 2: 160-183. doi:10.2307/23729853 173   0