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Sandy Ng (2008). Antecedents and Consequences of Customer Affect in Collective Hedonic Services PhD Thesis, School of Business, The University of Queensland. 908 252
Ng, H. M. S. (2002). A study of experiential consumption amongst loyal football fans. In: A. Pinnington, 4th Annual RHD Student Colloquium - Abstracts. 2002 Research Student Colloquium, Riverglenn Conference Centre, Indooroopilly, (50-50). 1 June, 2002. 68  
Ng, Sandy, Russell-Bennett, Rebekah and Dagger, Tracey (2007) A typology of mass services: The role of service delivery and consumption purpose in classifying service experiences. Journal of Services Marketing, 21 7: 471-480. doi:10.1108/08876040710824834 317   Cited 21 times in Scopus21 0
Dagger, Tracey S., David, Meredith E. and Ng, Sandy (2011) Do relationship benefits and maintenance drive commitment and loyalty?. Journal of Services Marketing, 25 4: 273-281. doi:10.1108/08876041111143104 102 1 4 Cited 8 times in Scopus8 1
Ng, S. H. M. and Dagger, T. (2008). Service experience: Affect formation and evaluation. In: Spanjaard, D., Denize, S. and Sharma, N., Australian and New Zealand Marketing Academy Conference 2008: Marketing: Shifting the Focus from Mainstream to Offbeat. Australian and New Zealand Marketing Academy (ANZMAC 2008), Sydney, Australia, (1-9). 1-3 December 2008. 76  
Ng, S. H. M. and Dagger, T. (2007). Service experience evaluation: The interrelationships of customer affect and service outcomes. In: Thyne, M., Deans, K. R. and Gnoth, J., ANZMAC 2007 Reputation, Responsibility, Relevance: Conference Proceedings. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007, Dunedin, New Zealand, (2664-2673). 3-5 December, 2007. 72