Browse by all authors Browse By Author ID - Pascale Quester

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Pappu, Ravi and Quester, Pascale (2006) A consumer-based method for retailer equity measurement: Results of an empirical study. Journal of Retailing and Consumer Services, 13 5: 317-329. doi:10.1016/j.jretconser.2005.10.002 159 71 Cited 33 times in Scopus33 0
Pappu, R., Coooksey, R. W. and Quester, P. G. (2006) Consumer-based brand equity and country-of-origin relationships: Some empirical evidence. European Journal of Marketing, 40 5/6: 696-717. doi:10.1108/03090560610657903 411 4 35 Cited 73 times in Scopus73 0
Pappu, Ravi and Quester, Pascale (2006) Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands. Journal of Product and Brand Management, 15 1: 4-14. doi:10.1108/10610420610650837 332 6403 Cited 46 times in Scopus46 0
McOmish, Margaret A. and Quester, Pascale (2005). Perceived risk and servicescape: The importance of managing the physical evidence in services marketing. In: J. Wirtz, SERVSIG Research Conference 2005: Abstracts & Program. SERVSIG Research Conference 2005, Singapore, (55-55). 2-4 June, 2005. 167