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Pappu, Ravi and Quester, Pascale (2006) A consumer-based method for retailer equity measurement: Results of an empirical study. Journal of Retailing and Consumer Services, 13 5: 317-329. doi:10.1016/j.jretconser.2005.10.002 162 90 Cited 34 times in Scopus34 0
Pappu, Ravi and Quester, Pascale (2006) Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands. Journal of Product and Brand Management, 15 1: 4-14. doi:10.1108/10610420610650837 332 6686 Cited 50 times in Scopus50 0
McOmish, Margaret A. and Quester, Pascale (2005). Perceived risk and servicescape: The importance of managing the physical evidence in services marketing. In: J. Wirtz, SERVSIG Research Conference 2005: Abstracts & Program. SERVSIG Research Conference 2005, Singapore, (55-55). 2-4 June, 2005. 168