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Pappu, Ravi and Quester, Pascale (2006) A consumer-based method for retailer equity measurement: Results of an empirical study. Journal of Retailing and Consumer Services, 13 5: 317-329. doi:10.1016/j.jretconser.2005.10.002 160 71 Cited 33 times in Scopus33 0
Chien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2008). A theoretical framework for analysis of multiple sponsorship effects on consumer responses. In Francisco Costa Pereira, Jorge Veríssimo and Peter C. Neijens (Ed.), New Trends in Advertising Research (pp. 189-206) Lisbon, Portugal: Edicoes Silabo. 265 2
Pappu, Ravi and Quester, Pascale (2013). Brand innovativeness effects on quality, satisfaction and loyalty. In: Colin Campbell and Junzhao (Jonathan) Ma, Proceedings of The 16th Biennial World Marketing Congress. 16th Biennial World Marketing Congress, Melbourne, Australia, (786-786). 17-19 July 2013. 85 3
Spry, Amanda, Pappu, Ravi and Cornwell, Bettina (2011) Celebrity endorsement, brand credibility and brand equity. European Journal of Marketing, 45 6: 882-909. doi:10.1108/03090561111119958 1015 2 14 Cited 27 times in Scopus27 2
Yu, Max and Pappu, Ravi (2013). Celebrity portfolio effects on consumer brand evaluations. In: Colin Campbell and Junzhao (Jonathan) Ma, Proceedings of The 16th Biennial World Marketing Congress. 16th Biennial World Marketing Congress, Melbourne, Australia, (759-759). 17-19 July 2013. 46 1
Pappu, R., Coooksey, R. W. and Quester, P. G. (2006) Consumer-based brand equity and country-of-origin relationships: Some empirical evidence. European Journal of Marketing, 40 5/6: 696-717. doi:10.1108/03090560610657903 411 4 35 Cited 73 times in Scopus73 0
Pappu, Ravi, Quester, Pascale G. and Cooksey, Ray W. (2005) Consumer-based brand equity: Improving the measurement – empirical evidence. Journal of Product and Brand Management, 14 3: 143-154. doi:10.1108/10610420510601012 380 9 Cited 131 times in Scopus131 1
Chong, Merissa, Pappu, Ravi and Tombs, Alistair (2013). Consumer innovativeness effects on retail extension evaluations. In: Colin Campbell and Junzhao (Jonathan) Ma, Proceedings of The 16th Biennial World Marketing Congress. 16th Biennial World Marketing Congress, Melbourne, Australia, (913-913). 17-19 July 2013. 53 1
Pappu, Ravi and Cornwell, T. Bettina (2014) Corporate sponsorship as an image platform: understanding the roles of relationship fit and sponsor–sponsee similarity. Journal of the Academy of Marketing Science, 42 5: 490-510. doi:10.1007/s11747-014-0373-x 159   Cited 1 times in Scopus1 6
Pappu, R. and Cornwell, T. B. (2012). Corporate sponsorship effects on nonprofit brand credibility and perceived quality. In: Richard Lee, Proceedings ANZMAC 2012. Australian and New Zealand Marketing Academy Conference (ANZMAC 2012), Adelaide, Australia, (1-7). 3-5 December 2012. 270 187
Pappu, Ravi and Quester, Pascale (2010) Country equity: Conceptualization and empirical evidence. International Business Review, 19 3: 276-291. doi:10.1016/j.ibusrev.2009.12.006 101 41 3 Cited 9 times in Scopus9 0
Pappu, R., Quester, P. G. and Cooksey, R. W. (2007) Country image and consumer-based brand equity: Relationships and implications for international marketing. Journal of International Business Studies, 38 5: 726-745. doi:10.1057/palgrave.jibs.8400293 210 1 54 Cited 87 times in Scopus87 0
Pappu, Ravi and Quester, Pascale G. (2008) Does brand equity vary between department stores and clothing stores? Results of an empirical investigation. Journal of Product and Brand Management, 17 7: 425-435. doi:10.1108/10610420810916335 290   Cited 18 times in Scopus18 0
Pappu, Ravi and Quester, Pascale (2006) Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands. Journal of Product and Brand Management, 15 1: 4-14. doi:10.1108/10610420610650837 332 6417 Cited 46 times in Scopus46 0
Pappu, Ravi S., Cornwell, T. Bettina and Wallin, Ann (2011). Endorsement: It's about how you identify with Kate and then how Kate fits with the brand. In: Marketing 2011: Delivering Value in Turbulent Times, 2011 AMA Educators' Proceedings. Summer Marketing Educators' Conference 2011, San Francisco, CA, (40-41). 5-7 August, 2011. 100  
Chien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2008). Exploring sponsorship framing effects. In: American Psychological Association 116th Annual Convention, Boston, MA., U.S., (). 14-17 August 2008. 77  
Chien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2012) Rejoinder to commentary on Chien, Cornwell, and Pappu (2010): Advancing research on sponsorship portfolio effects. Journal of Business Research, 65 1: 117-121. doi:10.1016/j.jbusres.2011.02.006 171 8 0 Cited 0 times in Scopus0 0
Chien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2011) Sponsorship portfolio as a brand-image creation strategy. Journal of Business Research, 64 2: 142-149. doi:10.1016/j.jbusres.2010.02.010 172   13 Cited 30 times in Scopus30 0
Chien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2008). The effects of sponsorship portfolio on consumer associations of the sponsor brand. In: Academy of Marketing Science Annual Conference 2008, Vancouver, BC, Canada, (). 28-31 May, 2008. 83  
Chien, Pi-Hsuan Monica, Cornwell, T. Bettina and Pappu, Ravi (2010). The role of articulation in sponsorship portfolio communication. In: Suzanne C. Beckmann, Torsten Ringberg and Thomas Ritter, 39th European Marketing Academy (EMAC) Conference, Copenhagan, Denmark, (105-105). 1-4 June 2010. 114 5
Pappu, Ravi, Cornwell, T. Bettina and Wallin, Ann (2011). The role of customer identification in response to social partnerships: Combining celebrity endorsements and sponsorshiop. In: Advertising and Consumer Psychology Conference, Eugene, USA, (). 6-7 May 2011. 121  
Pappu, Ravi S. and Cornwell, T. Bettina (2012). The role of firm-nonprofit fit and similarity in social sponsorship communications. In: T. J. Arnold and L. K. Scheer, 2012 AMA Summer Educators' Conference Proceedings. Summer Marketing Educators' Conference 2012: Marketing in the Socially-Networked World: Challenges of Emerging, Stagnant & Resurgent Markets, Chicago, IL, United States, (103-104). 17-19 August 2012. 79  
Brailsford, Tim, Dash, Stephen, Hutchinson, Marion, Pappu, Ravi and Ritchie, Brent W. (2009) Valuing brand equity of a geographic region. Tourism Analysis, 14 6: 765-779. doi:10.3727/108354210X12645141401188 104   Cited 1 times in Scopus1 0
Pappu, Ravi (2004) Why do undergraduate marketing majors select marketing as a business major? Evidence from Australasia. Journal of Marketing Education, 26 1: 31-41. doi:10.1177/0273475303262349 127 14 0