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Pappu, Ravi and Quester, Pascale (2006) A consumer-based method for retailer equity measurement: Results of an empirical study. Journal of Retailing and Consumer Services, 13 5: 317-329. doi:10.1016/j.jretconser.2005.10.002 162 82 Cited 34 times in Scopus34 0
Chien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2008). A theoretical framework for analysis of multiple sponsorship effects on consumer responses. In Francisco Costa Pereira, Jorge Veríssimo and Peter C. Neijens (Ed.), New Trends in Advertising Research (pp. 189-206) Lisbon, Portugal: Edicoes Silabo. 266 2
Chien, P. M., Cornwell, T. B. and Pappu, R. (2007). A theoretical framework for analysis of multiple sponsorship effects on consumer responses. In: Proceedings of the 6th International Conference on Research in Advertising (ICORIA 2007). 6th International Conference on Research in Advertising (ICORIA 2007), Lisbon, Portugal, (25-25). 29-30 June, 2007. 215  
Pappu, Ravi S. (2005). Australian Consumers Product Category-Country Associations: Implications for big emerging markets. In Marketing strategies for emerging markets (pp. 293-302) New Delhi, India: Excel Books. 59  
Pappu, Ravi and Quester, Pascale (2013). Brand innovativeness effects on quality, satisfaction and loyalty. In: Colin Campbell and Junzhao (Jonathan) Ma, Proceedings of The 16th Biennial World Marketing Congress. 16th Biennial World Marketing Congress, Melbourne, Australia, (786-786). 17-19 July 2013. 86 3
Spry, Amanda, Pappu, Ravi and Cornwell, Bettina (2011) Celebrity endorsement, brand credibility and brand equity. European Journal of Marketing, 45 6: 882-909. doi:10.1108/03090561111119958 1033 2 15 Cited 29 times in Scopus29 2
Yu, Max and Pappu, Ravi (2013). Celebrity portfolio effects on consumer brand evaluations. In: Colin Campbell and Junzhao (Jonathan) Ma, Proceedings of The 16th Biennial World Marketing Congress. 16th Biennial World Marketing Congress, Melbourne, Australia, (759-759). 17-19 July 2013. 48 1
Pappu, Ravi, Quester, Pascale G. and Cooksey, R. W. (2006) Consumer-based brand equity and country-of-origin relationships: Some empirical evidence. European Journal of Marketing, 40 5/6: 696-717. doi:10.1108/03090560610657903 418 6 35 Cited 73 times in Scopus73 0
Pappu, Ravi, Quester, Pascale G. and Cooksey, Ray W. (2005) Consumer-based brand equity: Improving the measurement – empirical evidence. Journal of Product and Brand Management, 14 3: 143-154. doi:10.1108/10610420510601012 383 9 Cited 134 times in Scopus134 1
Chong, Merissa, Pappu, Ravi and Tombs, Alistair (2013). Consumer innovativeness effects on retail extension evaluations. In: Colin Campbell and Junzhao (Jonathan) Ma, Proceedings of The 16th Biennial World Marketing Congress. 16th Biennial World Marketing Congress, Melbourne, Australia, (913-913). 17-19 July 2013. 53 1
Pappu, Ravi and Cornwell, T. Bettina (2014) Corporate sponsorship as an image platform: understanding the roles of relationship fit and sponsor–sponsee similarity. Journal of the Academy of Marketing Science, 42 5: 490-510. doi:10.1007/s11747-014-0373-x 165   Cited 1 times in Scopus1 6
Pappu, Ravi and Cornwell, T. Bettine (2012). Corporate sponsorship effects on nonprofit brand credibility and perceived quality. In: Richard Lee, Proceedings ANZMAC 2012. Australian and New Zealand Marketing Academy Conference (ANZMAC 2012), Adelaide, Australia, (1-7). 3-5 December 2012. 275 188
Pappu, Ravi and Quester, Pascale (2010) Country equity: Conceptualization and empirical evidence. International Business Review, 19 3: 276-291. doi:10.1016/j.ibusrev.2009.12.006 101 41 3 Cited 9 times in Scopus9 0
Pappu, Ravi, Quester, Pascale G. and Cooksey, Ray W. (2007) Country image and consumer-based brand equity: Relationships and implications for international marketing. Journal of International Business Studies, 38 5: 726-745. doi:10.1057/palgrave.jibs.8400293 216 1 54 Cited 88 times in Scopus88 0
Fisher, J. and Pappu, R. S. (2006) Cyber-rigging click-through rates: Exploring the ethical dimensions. International Journal of Internet Marketing and Advertising, 3 1: 48-59. 41   Cited 1 times in Scopus1
Pappu, Ravi and Quester, Pascale G. (2008) Does brand equity vary between department stores and clothing stores? Results of an empirical investigation. Journal of Product and Brand Management, 17 7: 425-435. doi:10.1108/10610420810916335 291   Cited 19 times in Scopus19 0
Pappu, Ravi and Quester, Pascale (2006) Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands. Journal of Product and Brand Management, 15 1: 4-14. doi:10.1108/10610420610650837 332 6609 Cited 49 times in Scopus49 0
Pappu, Ravi, Cornwell, T. Bettina and Wallin, Ann (2011). Endorsement: It's about how you identify with Kate and then how Kate fits with the brand. In: Marketing 2011: Delivering Value in Turbulent Times, 2011 AMA Educators' Proceedings. Summer Marketing Educators' Conference 2011, San Francisco, CA, (40-41). 5-7 August 2011. 98  
Chien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2010). Examining the impact of sponsorship portfolio communication on sponsor brand personality. In: The Proceedings of the 2010 European Conference of The American Academy of Advertising. The American Academy of Advertising (AAA) 2010 European Conference, Milan, Italy, (89-89). 4-6 June 2010. 142 4
Chien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2008). Exploring sponsorship framing effects. In: American Psychological Association 116th Annual Convention, Boston, MA., U.S., (). 14-17 August 2008. 79  
Pappu, R. and Quester, Pascale (2005). Measuring Retailer Equity: An Empirical Study. In: Proceedings of International Conference on Retailing and Sourcing: Challenges and Opportunities. International Conference on Retailing and Sourcing, New Delhi, India, (21-26). 7-8 January 2005. 73  
Chien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2012) Rejoinder to commentary on Chien, Cornwell, and Pappu (2010): Advancing research on sponsorship portfolio effects. Journal of Business Research, 65 1: 117-121. doi:10.1016/j.jbusres.2011.02.006 174 8 0 Cited 0 times in Scopus0 0
Chien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2011) Sponsorship portfolio as a brand-image creation strategy. Journal of Business Research, 64 2: 142-149. doi:10.1016/j.jbusres.2010.02.010 175   13 Cited 30 times in Scopus30 0
Chien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2010). Sponsorship portfolios: Framing effects with sport and cause sponsorships. In: AMA Summer Educators Conference 2010 : Enhancing knowledge development in marketing. 2010 American Marketing Association (AMA) Summer Marketing Educators’ Conference, Boston, United States, (). 13-16 August 2010. 106  
Pappu, Ravi and Quester, Pascale Genevieve (2005). Store Satisfaction and Retailer Equity: Preliminary Results of An Empirical Study. In: Advances in global business research: Second AGBA World Congress Refereed Conference Proceedings. Academy for Global Business Advancement Conference, New Delhi, India, (141-146). 3-5 January 2005. 44  
Chien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2008). The effects of sponsorship portfolio on consumer associations of the sponsor brand. In: Academy of Marketing Science Annual Conference 2008, Vancouver, BC, Canada, (). 28-31 May, 2008. 83  
Chien, Pi-Hsuan Monica, Cornwell, T. Bettina and Pappu, Ravi (2010). The role of articulation in sponsorship portfolio communication. In: Suzanne C. Beckmann, Torsten Ringberg and Thomas Ritter, 39th European Marketing Academy (EMAC) Conference, Copenhagan, Denmark, (105-105). 1-4 June 2010. 115 5
Pappu, Ravi, Cornwell, T. Bettina and Wallin, Ann (2011). The role of customer identification in response to social partnerships: Combining celebrity endorsements and sponsorshiop. In: Advertising and Consumer Psychology Conference, Eugene, USA, (). 6-7 May 2011. 123  
Pappu, Ravi S. and Cornwell, T. Bettina (2012). The role of firm-nonprofit fit and similarity in social sponsorship communications. In: T. J. Arnold and L. K. Scheer, 2012 AMA Summer Educators' Conference Proceedings. Summer Marketing Educators' Conference 2012: Marketing in the Socially-Networked World: Challenges of Emerging, Stagnant & Resurgent Markets, Chicago, IL, United States, (103-104). 17-19 August 2012. 79  
Brailsford, Tim, Dash, Stephen, Hutchinson, Marion, Pappu, Ravi and Ritchie, Brent W. (2009) Valuing brand equity of a geographic region. Tourism Analysis, 14 6: 765-779. doi:10.3727/108354210X12645141401188 104   Cited 1 times in Scopus1 0
Pappu, Ravi (2004) Why do undergraduate marketing majors select marketing as a business major? Evidence from Australasia. Journal of Marketing Education, 26 1: 31-41. doi:10.1177/0273475303262349 127 14 0