Browse by all authors Browse By Author ID - Sharyn Rundle-Thiele

Browse Results (10 results found)

Subscribe to the RSS feed for this result setSubscribe to the RSS feed for this result set

  Abstract Views File Downloads Thomson Reuters Web of Science Citation Count Scopus Citation Count Altmetric Score
Rundle-Thiele, S. and Bennett, R. (2001) A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets. Journal of Product and Brand Management, 10 1: 25-37. 464  
Bennett, R. and Rundle-Thiele, S. (2002) A comparison of attitudinal loyalty measurement approaches. Journal of Brand Management, 9 3: 193-209. 189  
Rundle-Thiele, S. and Bennett, R. (2003). A comparison of loyalty approaches. In: J.E. Lewin, Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment: World Marketing Congress Academy of Marketing Science. World Marketing Congress, Perth, (432-435). 11-14 June, 2003. 96  
Rundle-Thiele, S. and Bennett, R. (2001). A rose by any other name: An examination of the relationship between satisfaction and service loyalty. In: S. Chetty and B. Collins, Proceedings of the Australian and New Zealand Marketing Academy Conference. Bridging Marketing Theory and Practice, Massey University, Auckland, NZ, (). 1-5 December, 2001. 40  
McColl-Kennedy, J. R., Rundle-Thiele, S. and Ward, S. (2006). Australia: Changing consumer behavior and marketing. In A. Pecotich and C. J. Schultz II (Ed.), Handbook of Markets and Economies: East Asia, South-East Asia, Australia, New Zealand (pp. 23-46) Armonk, New York: M. E. Sharpe. 248  
Bennett, R. and Rundle-Thiele, S. (2003). Australian marketing education: Examining the skills/knowledge content. In: G. Geursen, R. Kennedy and M. Tolo, ANZMAC 2003 Proceedings: A Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Australian and New Zealand Marketing Academy Conference, Adelaide, South Australia, (1302-1309). 1-3 December, 2003. 54  
Bennett, R. and Rundle-Thiele, S. (2004) Customer satisfaction should not be the only goal. Journal of Services Marketing, 18 7: 514-523. 85  
Rundle-Thiele, S., Bennett, R. and Leo, W. W. C. (2005). Investigating consumer decision making styles in goods and services. In: J. Wirtz, SERVSIG Research Conference 2005: Abstracts & Program. SERVSIG Research Conference 2005, Singapore, (49-50). 2-4 June, 2005. 132  
Bennett, R. and Rundle-Thiele, S. (2005) The brand loyalty life cycle: Implications for marketers. Journal of Brand Management, 12 4: 250-263. 360  
Rundle-Thiele, S. and Bennett, R. (2001). The decline of prized virtue: Loyalty in Australian Consumers. In: S.Chetty and B. Collins, Proceedings of the Australian and New Zealand Marketing Academy Conference. Bridging Marketing Theory and Practice, Massey University, Auckland, NZ, (). 1-5 December, 2001. 92