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Weerawardena, J. (1999). A capability-based model of service innovation and sustained competitive advantage. In: J. R. McColl-Kennedy, A. Rowe, M. Hume and E. Manners, Proceedings of the International Services Marketing Conference /99: Unlocking the secrets to service success: Innovative thinking in technology, relationship management and the human interface. International Services Marketing Conference '99, Univ.of Qld, (48-50). April 5-7, 1999. 226  
Sullivan Mort, Gillian, Weerawardena, Jay and Liesch, Peter (2012) Advancing entrepreneurial marketing: Evidence from born global firms. European Journal of Marketing, 46 3/4: 542-561. doi:10.1108/03090561211202602 173 2 4 Cited 9 times in Scopus9 0
Ratten, V. and Weerawardena, J. (2001). An investigation into functioning of strategic alliances in small freight forwarding firms. In: C. Massey and A.Cardow et al, Proceedings of the 14th Conference of the Small Enterprise Association of Australia and New Zealand. Creating Innovative Growth Companies, Wellington,N.Z., (296-304). 12-15th September,2001. 109  
McDonald, Robert E., Weerawardena, Jay, Madhavaram, Sreedhar and Sullivan Mort, Gillian (2010). A sustainability typology for nonprofit organizations: Inherent challenges and normative strategies. In: Michael K. Brady and Michael D. Hartline, Marketing Theory and Applications. 2010 AMA Winter Educator's Conference, New Orleans, LA, United States, (127-127). 19-22 February 2010. 153 6797
Liesch, P. W., Steen, M., Middleton, S. and Weerawardena, J. (2007) Born to be Global: A closer look at the international venturing of Australian born global firms Sydney: Australian Business Foundation 342  
Sullivan Mort, G., Weerawardena, J. and Williamson, B. OAM (2007) Branding in the non-profit context: The case of Surf Life Saving Australia. Australasian Marketing Journal, 15 2: 108-119. doi:10.1016/S1441-3582(07)70047-2 471   Cited 5 times in Scopus5 0
Sullivan Mort, G., Weerawardena, J. and Williamson, B. (2007). Brand personality and the nonprofit heritage brand: A case study of Surf Life Savers Australia. In: DeMoranville, C. W., Academy of Marketing Science, World Marketing Congress, Verona, Italy, 2007. World Marketing Congress 2007, Verona, Italy, (199-204). 11-14 July, 2007. 201  
Weerawardena, Jay and Mavondo, Felix T. (2012) Capabilities, innovation and competitive advantage. Industrial Marketing Management, 40 8: 1220-1223. doi:10.1016/j.indmarman.2011.10.012 153 1 4 Cited 7 times in Scopus7 0
Weerawardena, Jay, Sullivan Mort, Gillian, Liesch, Peter W., Knight, Gary and Salunke, Sandeep (2012). Capability presence in the newly internationalizing firm. In: Susan Feinberg and Tunga Kiyak, Proceedings of the 54th Annual Meeting of the Academy of International Business. AIB 2012 Annual Meeting, Washington, DC, United States, (232-232). 30 June - 3 July 2012. 56 85
Salunke, Sandeep, Weerawardena, Jay and McColl-Kennedy, Janet R. (2013) Competing through service innovation: the role of bricolage and entrepreneurship in project-oriented firms. Journal of Business Research, 66 8: 1085-1097. doi:10.1016/j.jbusres.2012.03.005 209 1 0 Cited 4 times in Scopus4 0
Amarakoon, Upamali, Weerawardena, Jay and Verreynne, Martie-Louise (2013) Competitive advantage through HR innovation. The European Business Review, 70-72. 124 30
Sullivan Mort, G. and Weerawardena, J. (2004). Competitive strategy in social enterprises: Some preliminary findings and marketing implications. In: G. Sullivan Mort, Nonprofit Marketing: Perspectives and Advances. Inaugural Australasian Nonprofit Marketing Conference, Canberra, (126-131). 23-24 September, 2004. 175  
Weerawardena, Jay and Sullivan Mort, Gillian (2012) Competitive strategy in socially entrepreneurial nonprofit organizations: innovation and differentiation. Journal of Public Policy and Marketing, 31 1: 91-101. doi:10.1509/jppm.11.034 178 4 3 Cited 1 times in Scopus1 0
Salunke, S., Weerawardena, J. and McColl-Kennedy, J. R. (2009). Conceptualising and measuring service innovation in project-oriented service firms. In: Tojib, D., Sustainable Management and Marketing: ANZMAC 2009 Conference Proceedings. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009, Melbourne, Australia, (1-6). 30 November - 2 December 2009. 189 2
Salunke, S., Weerawardena, J. and McColl-Kennedy, J. (2006). Conceptualising the role of dynamic learning capabilities sevice firm competitive strategy. In: Frontiers in Services 2006. 15th Annual AMA Frontiers in Service Conference, Brisbane, (). June 29 - July 2 2006. 78  
Salunke, S. S., Weerawardena, J. and McColl-Kennedy, J. R. (2006). Conceptualising the service firm competitive strategy in hypercompetitive environments. In: Y. Ali and M. van Dessel, Advancing Theory, Maintaining Relevance. Australian and New Zealand Marketing Academy Conference (ANZMAC 2006) : Advancing Theory, Maintaining Relevance, Brisbane, Australia, (1-7). 4-6 December, 2006. 99  
Weerawardena, J., Sullivan Mort, Gillian, Liesch, P, W. and Knight, G. (2007) Conceptualizing accelerated internationalization in the born global firm: A dynamic capabilities perspective. Journal of World Business, 42 3: 294-306. doi:10.1016/j.jwb.2007.04.004 298 3027 97 Cited 122 times in Scopus122 0
Salunke, S., Weerawardena, J. and McColl-Kennedy, J. R. (2007). Conceptualizing the new service development based competitive strategy in project oriented service firms. In: C. W. DeMoranville, Academy of Marketing Science, World Marketing Congress, Verona, Italy, 2007. World Marketing Congress 2007, Verona, Italy, (139-139). 11-14 July, 2007. 149  
Weerawardena, J., O'Cass, A. and Julian, C. (2006) Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance. Journal of Business Research, 59 1: 37-45. doi:10.1016/j.jbusres.2005.02.004 149 2 57 Cited 95 times in Scopus95 0
Weerawardena, J., Sullivan Mort, G., Liesch, P. W. and Knight, G. A. (2003). Dynamic learning capabilities and internationalisation of born global firms: A conceptual model and research proposition. In: L. W. Malmskov and K. S. Jacobsen, MNC as a Knowing Organization: 29th Annual EIBA Conference Proceedings. European International Business Academy Conference 2003, Copenhagen, Denmark, (). 11-13 December, 2003. 157  
Weerawardena, J. and Sullivan Mort, G. (2005). Environmental dynamics, learning and innovation in social enterprises: Some preliminary findings. In: C.W. DeMoranville, 2005 World Marketing Congress: Marketing in an Inter-connected World: Opportunities and Challenges. The 12th Biennial World Marketing Congress, Muenster, Germany, (). 6-9 July 2005. 278  
Weerawardena, Jay, Sullivan Mort, Gillian and Liesch, Peter (2010). Examining critical incidents to identify antecedents to early internationalization in born global firms. In: Tatiana Kostova and Tunga Kiyak, Proceedings of the 52nd Annual Meeting of the Academy of International Business. 2010 Academy of International Business: International Business in Tough Times, Rio de Janeiro, Brazil, (13-13). 25-29 June 2010. 69  
Salunke, S., Weerawardena, J. and McColl-Kennedy, J. R. (2009). Examining the role of dynamic combinative capability and learning in service innovation-based performance in project-oriented service firms. In: Tojib, D., Sustainable Management and Marketing: ANZMAC 2009 Conference Proceedings. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009, Melbourne, Australia, (1-9). 30 November - 2 December 2009. 95 1
O'Cass, A. and Weerawardena, J. (2009) Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation. European Journal of Marketing, 43 11/12: 1325-1348. doi:10.1108/03090560910989911 203   15 Cited 27 times in Scopus27 0
Coote, Len, Loxton, Rick and Weerawardena, Jay (2006). Examining the role of networking capability in small and medium firm internationalization. In: Proceedings of the 48th Annual Meeting of the Academy of International Business. The 48th Annual Meeting of the Academy of International Business: "From the Silk Road to Global Networks: Harnessing the Power of People in International Business", Beijing, China, (158-159). 23-26 June 2006. 239  
Weerawardena, Jay and OCass, Aron (2004) Exploring the characteristics of the market-driven firms and antecedents to sustained competitive advantage. Industrial Marketing Management, 33 5: 419-428. doi:10.1016/j.indmarman.2003.07.002 231   52 Cited 61 times in Scopus61 0
Weerawardena, J. (2003). Exploring the role of learning capabilities in innovation-based competitive strategy. In: D. Simm, M. Easterby-Smith and B. Simpson, Organisational Learning and Knowledge: 5th International Conference. Organizational Learning and Knowledge Conference, Lancaster, UK, (). 30 May - 2 June, 2003. 59  
Weerawardena, Jay (2003) Exploring the role of market learning capability in competitive strategy. European Journal of Marketing, 37 3/4: 407-429. doi:10.1108/03090560310459023 170 2 0
Andrews, L., Kiel, G., Drennan, J., Boyle, M. V. and Weerawardena, J. (2007) Gendered perceptions of experiential value in using web-based retail channels. European Journal of Marketing, 41 5-6: 640-658. doi:10.1108/03090560710737660 133 2 18 Cited 22 times in Scopus22 0
Weerawardena, J. and Mort, G. (2008) Guest editorial: Nonprofit competitive strategy. International Journal of Nonprofit and Voluntary Sector Marketing, 13 2: 103-106. doi:10.1002/nvsm.310 75   0
Amarakoon, Upamali, Weerawardena, Jay and Verreynne, Martie-Louise (2013). HR innovation and competitive advantage: Towards an integrated framework. In: Southern Management Association: 2013 Meeting Proceedings. SMA 2013: Southern Management Association Annual Meeting, New Orleans, LA, USA, (936-936). 5-9 November, 2013. 71  
Amarakoon, Upamali, Weerawardena, Jay and Verreynne, Martie-Louise (2013). HR innovation for competitive advantage: insights from Australia. In: Carolin Rekar Munro, Proceedings of the 3rd Annual International Conference on Human Resource Management and Professional Development in the Digital Age (HRM&PD 2013). HRM&PD2013: 3rd Human Resource Management and Professional Development in the Digital Age, Singapore, (25-28). 22-23 July, 2013. doi:10.5176/2251-2349_HRMPD13.09 85 4 0
O'Cass, Aron, Weerawardena, Jay and Julian, Craig (2004). Industry structure in marketing strategy and brand performance. In: Jim Wiley and Peter Thirkell, Marketing Accountabilities and Responsibilities: ANZMAC 2004 Conference Proceedings. ANZMAC 2004: Australian and New Zealand Marketing Academy Conference, Wellington, New Zealand, (1-9). 29 November-1 December 2004. 110  
Weerawardena, J. (2003) Innovation in Queensland firms: Implications for the smart State. Queensland Review, 10 1: 89-101. 80  
Cateora, Philip, Graham, John, Mort, Gillian Sullivan, D'Souza, Care, Taghian, Mehdi and Weerawardena, Jay International marketing. Macquarie Park, N.S.W.: McGraw-Hill, 2008. 51  
Liesch, P. W., Weerawardena, J., Sullivan Mort, G., Knight, G. and Kastelle, T. (2007) Introduction. Journal of World Business, 42 3: 232-235. doi:10.1016/j.jwb.2007.04.002 57   5 Cited 4 times in Scopus4 0
Weerawardena, Jay and Sullivan Mort, Gillian (2006) Investigating social entrepreneurship: A multidimensional model. Journal of World Business, 41 1: 21-35. doi:10.1016/j.jwb.2005.09.001 299 2 102 Cited 146 times in Scopus146 1
Weerawardena, J. and Mort, G. (2000). Learning, innovation and competitive advantage in not-for-profit aged care marketing: A conceptual model and research propositions. In: A. O'Cass, Visionary Marketing for the 21st Century: Facing the Challenge. Australia and New Zealand Marketing Academics Conference ANMZAC 2000, Gold Coast, Queensland, (1387-1392). 28 Nov - 1 Dec, 2000. 149  
Weerawardena, J. and Sullivan Mort, G. (2001) Learning, innovation and competitive advantage in not-for-profit aged care marketing: A conceptual model and research propositions. Journal of Nonprofit and Public Sector Marketing, 9 3: 53-73. 194  
Pathak, Kavita, Weerawardena, Jay and Tombs, Alastair (2012). Life beyond the valley of death: Market development for surviving the chasm in case of high-tech start-ups. In: IIML International Conference in Marketing: "Shaping the Future of Research in Marketing in Emerging Economies: Looking Ahead", Lucknow, India, (). 12- 14 January 2012. 59  
Pathak, Kavita, Weerawardena, Jay and Tombs, Alastair (2010). Market development by high-tech firms: An examination of their encounters with the 'chasm' in reaching critical market segments. In: Academy of Indian Marketing International Conference on "Emerging Markets in the New World Order- the Paradigm Shift"., New Delhi, India, (). 16 - 18 December 2010. 86  
Weerawardena, J. (2002). Market learning capability and sustained competitive advantage. In: R.N. Shaw, S. Adam and H. McDonald, ANZMAC 2002 Conference Proceedings. ANZMAC, Melbourne, (2041-2049). 2-4 December, 2002. 68  
Weerawardena, J. and Coote, L. V. (2002). Measuring organisational learning capability. In: D.H. Nagao, 2002 Academy of Management Conference: Building Effective Networks. 2002 Annual Meeting of the Academy of Management, Denver, Colorado, (). 9-14 August, 2002. 72  
Sullivan Mort, Gillian, Weerawardena, Jay and Ang, Choon Meng (2005). Networking capability and 'born global' exporters. In: Sharon Purchase, ANZMAC 2005 Conference Proceedings: Broadening the Boundaries. Australia and New Zealand Marketing Academy Conference (ANZMAC, 2005), Fremantle, WA, Australia, (136-143). 5-7 December 2005. 108  
Sullivan Mort, G. and Weerawardena, J. (2006) Networking capability and international entrepreneurship: How networks function in Australian born global firms. International Marketing Review, 23 5: 549-572. doi:10.1108/0265133061703445 288   65 Cited 108 times in Scopus108 0
Weerawardena, J. and McColl-Kennedy, J. R. (2002) New service development and competitive advantage: A conceptual model. Australasian Marketing Journal, 10 1: 13-23. 221  
Weerawardena, Jay (2004). Organisational innovation: A Proposal for measurement. In: Jim Wiley and Peter Thirkell, Marketing Accountabilities and Responsibilities: ANZMAC 2004 Conference Proceedings. ANZMAC 2004: Australian and New Zealand Marketing Academy Conference, Wellington, New Zealand, (-7). 29 November-1 December 2004. 152  
Weerawardena, J., Coote, L. V. and Henderson, K. V. (2000). Organizational innovation and sustained competitive advantage: A conceptual model and research propositions. In: S. Havlovic, Academy of Management Proceedings and Membership Directory. Sixtieth Annual Meeting of the Academy of Management, Toronto, Canada, (38-39). 04-09 August 2000. 184  
Gunaratne, Asoka and Weerawardena, Jay (2005). Predicting the course of small business internationalisation: An entrepreneurial marketing perspective. In: Sharon Purchase, ANZMAC 2005 Conference Proceedings: Broadening the Boundaries. Australia and New Zealand Marketing Academy Conference (ANZMAC, 2005), Fremantle, WA, Australia, (36-43). 5-7 December 2005. 123  
Salunke, S., Weerawardena, J. and McColl-Kennedy, J. R. (2008). Provider Service Logic: The generation and application of beneficiary-centric knowledge. In: Spanjaard, D., Denize, S. and Sharma, N., Australian and New Zealand Marketing Academy Conference 2008: Marketing: Shifting the Focus from Mainstream to Offbeat. Australian and New Zealand Marketing Academy (ANZMAC 2008), Sydney, Australia, (1-7). 1-3 December 2008. 80  

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