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Pappu, Ravi, Cornwell, T. Bettina and Wallin, Ann (2011). Endorsement: It's about how you identify with Kate and then how Kate fits with the brand. In: Marketing 2011: Delivering Value in Turbulent Times, 2011 AMA Educators' Proceedings. Summer Marketing Educators' Conference 2011, San Francisco, CA, (40-41). 5-7 August 2011. 98  
Wallin, Ann and Coote, Len (2014). Missing information in single and joint decision contexts: a structural choice formulation. In: INFORMS Marketing Science 2014: The 36th ISMS Marketing Science Conference, Atlanta, GA, United States, (). 12-14 June, 2014. 62  
Wallin, Ann C. and Coote, Len V. (2013). Testing consumer decision strategies in comparative and non-comparative choice tasks: a structural choice modelling formulation of the evaluability thesis. In: International Choice Modelling Conference, Sydney, NSW, Australia, (). 3-5 July 2013. 106 5
Wallin, Ann and Coote, Leonard (2014). The impact of salient missing information in single and joint context. In: ANZMAC - Australian and New Zealand Marketing Academy Conference 2014, Brisbane, QLD, Australia, (495-495). 1-3 December 2014. 11  
Pappu, Ravi, Cornwell, T. Bettina and Wallin, Ann (2011). The role of customer identification in response to social partnerships: Combining celebrity endorsements and sponsorshiop. In: Advertising and Consumer Psychology Conference, Eugene, USA, (). 6-7 May 2011. 124  
Wallin, Ann C. and Coote, Leonard V. (2007). What do brands Signal?. In: American Marketing Association Winter Educator's Conference 2007, San Diego CA, U.S.A., (). 21-23 February 2007. 36 2
Wallin, Ann. (2006). What do brands signal? Honours Thesis, School of Business, The University of Queensland. 403 20