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Tildesley, Amy E. (2007). This brand is me : a measure of brand identification Honours Thesis, School of Business, The University of Queensland. 552 8
Tildesley, Amy E. and Coote, Leonard V. (2009). This brand is me: A social identity based measure of brand identification. In: 36th Annual Conference of the Association for Consumer Research, San Francisco, CA, United States, (627-628). 23-26 October 2008. 213   1