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Sullivan Mort, Gillian, Weerawardena, Jay and Liesch, Peter (2012) Advancing entrepreneurial marketing: Evidence from born global firms. European Journal of Marketing, 46 3/4: 542-561. doi:10.1108/03090561211202602 173 2 4 Cited 9 times in Scopus9 0
Rose, Patricia and Sullivan Mort, Gillian (2001). Applying MEC theory to understanding comsumer motivation for hedonic products : The role of values. In: G.W. Marshall and S.J. Grove, 2001 AMA Educators' Proceedings2001: Enhancing Knowledge Development in Marketing. 2001 AMA Summer Educators' Conference, Washington, DC. 11-14 August 2001, (249-250). 11-14 August, 2001. 198  
McDonald, Robert E., Weerawardena, Jay, Madhavaram, Sreedhar and Sullivan Mort, Gillian (2010). A sustainability typology for nonprofit organizations: Inherent challenges and normative strategies. In: Michael K. Brady and Michael D. Hartline, Marketing Theory and Applications. 2010 AMA Winter Educator's Conference, New Orleans, LA, United States, (127-127). 19-22 February 2010. 153 6809
Weerawardena, Jay, Sullivan Mort, Gillian, Liesch, Peter W., Knight, Gary and Salunke, Sandeep (2012). Capability presence in the newly internationalizing firm. In: Susan Feinberg and Tunga Kiyak, Proceedings of the 54th Annual Meeting of the Academy of International Business. AIB 2012 Annual Meeting, Washington, DC, United States, (232-232). 30 June - 3 July 2012. 56 85
Weerawardena, Jay and Sullivan Mort, Gillian (2012) Competitive strategy in socially entrepreneurial nonprofit organizations: innovation and differentiation. Journal of Public Policy and Marketing, 31 1: 91-101. doi:10.1509/jppm.11.034 180 4 3 Cited 1 times in Scopus1 0
Weerawardena, J., Sullivan Mort, Gillian, Liesch, P, W. and Knight, G. (2007) Conceptualizing accelerated internationalization in the born global firm: A dynamic capabilities perspective. Journal of World Business, 42 3: 294-306. doi:10.1016/j.jwb.2007.04.004 298 3036 97 Cited 122 times in Scopus122 0
Sullivan Mort, Gillian, Winzar, Hume and Han, C. Min (2001). Country image effects in international services: A conceptual model and cross national empirical test. In: G.W. Marshall and S.J. Grove, 2001 AMA Educators' Proceedings2001: Enhancing Knowledge Development in Marketing. 2001 AMA Summer Educators' Conference, Washington, DC. 11-14 August 2001, (43-44). 11-14 August, 2001. 162  
Weerawardena, Jay, Sullivan Mort, Gillian and Liesch, Peter (2010). Examining critical incidents to identify antecedents to early internationalization in born global firms. In: Tatiana Kostova and Tunga Kiyak, Proceedings of the 52nd Annual Meeting of the Academy of International Business. 2010 Academy of International Business: International Business in Tough Times, Rio de Janeiro, Brazil, (13-13). 25-29 June 2010. 69  
Weerawardena, Jay and Sullivan Mort, Gillian (2006) Investigating social entrepreneurship: A multidimensional model. Journal of World Business, 41 1: 21-35. doi:10.1016/j.jwb.2005.09.001 299 2 102 Cited 146 times in Scopus146 1
Previte, Josephine, Drennan, Judy and Sullivan Mort, Gillian (2006). M-technology, Consumption and Gambling: A conceptualisation of consumer vulnerability in an m-gambling marketspace (Competitive paper). In: M. Layton, R. Layton and B. Wooliscroft, Macromarketing 2006 Seminar Proceedings: Macromarketing the Future of Marketing?. 2006 Macromarketing Conference, Queenstown, New Zealand, (173-187). 6-8 June 2006. 56  
Sullivan Mort, Gillian, Weerawardena, Jay and Ang, Choon Meng (2005). Networking capability and 'born global' exporters. In: Sharon Purchase, ANZMAC 2005 Conference Proceedings: Broadening the Boundaries. Australia and New Zealand Marketing Academy Conference (ANZMAC, 2005), Fremantle, WA, Australia, (136-143). 5-7 December 2005. 108  
Sullivan Mort, Gillian and Duncan, Matthew (2003) "Owned by...". Country of origin's new cue. Journal of International Consumer Marketing, 15 3: 49-69. doi:10.1300/J046v15n03_04 47   0
Drennan, Judy, Brown, Mark and Sullivan Mort, Gillian (2011) Phone bullying: Impact on self-esteem and well-being. Young Consumers, 12 4: 295-309. doi:10.1108/17473611111185850 105   7
Dann, Stephen, Harris, Phil, Sullivan Mort, Gillian, Fry, Marie-Louise and Binney, Wayne (2007) Reigniting the fire: a contemporary research agenda for social, political and nonprofit marketing. Journal of Public Affairs, 7 3: 291-304. doi:10.1002/pa.269 59   0
Hume, Margee, Sullivan Mort, Gillian and Winzar, Hume (2004). Repurchase in a performing arts context: The perspective of value. In: J. Wiley, Marketing Accountabilities and Responsibilities: ANZMAC 2004 Conference Proceedings. ANZMAC 2004, Wellington, New Zealand, (). 29 November-1December, 2004. 42  
Sullivan Mort, Gillian and Duncan, Matthew (2000). The country of origin effect: A study of the 'owned by..' cue. In: A. O'Cass, Visionary Marketing for the 21st Century: Facing the Challenge. Australia and New Zealand Marketing Academics Conference AMZAC 2000, Gold Coast, (841-845). 28 Nov - 1 Dec 2000. 74  
Weerawardena, Jay, Liesch, Peter W., Sullivan Mort, Gillian, Knight, Gary and Salunke, Sandeep (2012). The newly internationalizing firm and its capabilities. In: Hussain Rammal, Fusion or Fracturing? Implications for International Business: Proceedings of the ANZIBA Annual Conference 2012. Australian and New Zealand International Business Academy Annual Conference (ANZIBA, 2012), Adelaide, Australia, (). 12-14 April 2012. 98 9
Hume, Margee, Sullivan Mort, Gillian and Winzar, Hume (2003). Understanding consumer evaluation criteria for repurchase in a performing arts context. In: G. Geursen, R. Kennedy and M. Tolo, ANZMAC 2003 Proceedings: A Celebration of Ehrenberg & Bass: Marketing Discoveries, Knowledge and Contribution. ANZMAC 2003, Adelaide, (1998-2005). 1-3 December, 2003. 86  
Hume, Margee, Sullivan Mort, Gillian and Winzar, Hume (2004). Understanding repurchase intention in a performing arts context. In: G. Sullivan Mort, Nonprofit Marketing: Perspectives and Advances. Inaugural Australasian Nonprofit Marketing Conference, Canberra, (80-87). 23-24 September, 2004. 47