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Sparks, Beverley, Glendon, Ian and McDonald, Lynette (2005). Corporate communication effects and crisis type: Deriving managerial implications from theory. In: Kate Ui Ghallachoir, Academy of Marketing Conference Proceedings 2005: Building Business, Shaping Society. Marketing: Building Business, Shaping Society: Incorporating The 5th American Marketing Association/Academy of Marketing Joint Biennial Conference, Dublin Institute of Technology, Dublin, Ireland, (). 5-7 July 2005. 233  
McColl-Kennedy, Janet R., Sparks, Beverley A. and Nguyen, Doan T. (2011) Customer's angry voice: Targeting employees or the organization?. Journal of Business Research, 64 7: 707-713. doi:10.1016/j.jbusres.2010.08.004 181   4 Cited 9 times in Scopus9 0
McDonald, Lynette M., Sparks, Beverley and Glendon, Ian (2007). For better or worse: Consumer perceptions of factors impacting company crisis outcome. In Eric Laws, Bruce Prideaux and Kaye Chon (Ed.), Crisis management in tourism (pp. 110-128) Cambridge, USA: CABI. 40  
McDonald, Lynette, Glendon, A. Ian and Sparks, Beverley (2012). Measuring consumers' emotional reactions to company crises: Scale development and implications. In: Advances in Consumer Research - North American Conference Proceedings North American Conference Proceedings. Annual North American Conference of the Association for Consumer Research (39th, ACR NA, 2011), St. Louis, MO, U.S.A., (333-341). 13-16 October 2011. 185 18 Cited 0 times in Scopus0
Bradley, Graham L., McColl-Kennedy, Janet R., Sparks, Beverley A., Jimmieson, Nerina L. and Zapf, Dieter (2010). Service encounter needs theory: a dyadic, psychosocial approach to understanding service encounters. In Wilfred J. Zerbe, Charmine E. J. Hartel and Neal M. Ashkanasy (Ed.), Emotions and organizational dynamism (pp. 221-258) Bingley, United Kingdom: Emerald Group Publishing. doi:10.1108/S1746-9791(2010)0000006013 245 5 0
McDonald, Lynette M., Sparks, Beverley and Glendon, A. Ian (2010) Stakeholder reactions to company crisis communication and causes. Public Relations Review, 36 3: 263-271. doi:10.1016/j.pubrev.2010.04.004 45   10 Cited 14 times in Scopus14 0
Bradley, Graham L., Sparks, Beverley A., Zapf, Dieter, McColl-Kennedy, Janet R. and Jimmieson, Nerina L. (2013) Task-Relationship-Self: A Framework for Understanding Service Encounter Behaviors. Psychology and Marketing, 30 6: 512-528. doi:10.1002/mar.20624 29 1 1 Cited 0 times in Scopus0 1
Walters, Gabrielle, Sparks, Beverley and Herington, Carmel (2007) The effectiveness of print advertising stimuli in evoking elaborate consumption visions for potential travellers. Journal of Travel Research, 46 1: 24-34. doi:10.1177/0047287507302376 43   Cited 21 times in Scopus21 0
Walters, Gabrielle, Sparks, Beverley and Herington, Carmel (2012) The impact of consumption vision and emotion on the tourism consumer's decision behaviour. Journal of Hospitality and Tourism Research, 36 3: 366-389. doi:10.1177/1096348010390815 93 3 2 Cited 1 times in Scopus1 0
Walters, Gabrielle, Sparks, Beverley and Herington, Carmel (2008). The relationship between visionary and emotional responses to print advertising. In: Australian and New Zealand Marketing Academy Conference 2008: Marketing: Shifting the focus from mainstream to upbeat. Australian and New Zealand Marketing Academy Conference 2008 (ANZMAC), Sydney, Australia, (1-7). 5-9 December 2008. 108