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Sibbick, Joseph. (2007). An experimental study of message valence and branding in social marketing : young men and alcohol consumption Honours Thesis, School of Business, The University of Queensland. 215 3
Sibbick, Joseph, Previte, Jo. and Russell-Bennett, Rebekah (2007). Is Government Branding 'Just Wall Paper' or Does it Enhance Product Acceptance: Conceptualising Brand Influence in Social Marketing. In: Proceedings of the 2007 International Nonprofit and Social Marketing (INSM) Conference: Social entrepreneurship, social change and sustainability. 2007 International Nonprofit and Social Marketing (INSM) Conference, Brisbane, QLD, (). 27-28 September 2007. 41