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Pappu, Ravi S. (2005). Australian Consumers Product Category-Country Associations: Implications for big emerging markets. In Tapan K. Panda and Rajendra Nargundkar (Ed.), Marketing strategies for emerging markets (pp. 293-302) New Delhi, India: Excel Books. 60  
McFarlane, A., Kuhar, L., Turner, N., Botsis, N. M. and Ravi, S. (2011). Defining the properties of good agglomerates. In: International Conference Percolation Leaching: The Status Globally and in South Africa, Gauteng, South Afrca, (111-123). 7-9 November 2011. 55  
Pappu, Ravi S., Cornwell, T. Bettina and Wallin, Ann (2011). Endorsement: It's about how you identify with Kate and then how Kate fits with the brand. In: Marketing 2011: Delivering Value in Turbulent Times, 2011 AMA Educators' Proceedings. Summer Marketing Educators' Conference 2011, San Francisco, CA, (40-41). 5-7 August, 2011. 100  
Pappu, Ravi S. and Cornwell, T. Bettina (2012). The role of firm-nonprofit fit and similarity in social sponsorship communications. In: T. J. Arnold and L. K. Scheer, 2012 AMA Summer Educators' Conference Proceedings. Summer Marketing Educators' Conference 2012: Marketing in the Socially-Networked World: Challenges of Emerging, Stagnant & Resurgent Markets, Chicago, IL, United States, (103-104). 17-19 August 2012. 79