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Sparks, Beverley, Glendon, Ian and McDonald, Lynette (2005). Corporate communication effects and crisis type: Deriving managerial implications from theory. In: Kate Ui Ghallachoir, Academy of Marketing Conference Proceedings 2005: Building Business, Shaping Society. Marketing: Building Business, Shaping Society: Incorporating The 5th American Marketing Association/Academy of Marketing Joint Biennial Conference, Dublin Institute of Technology, Dublin, Ireland, (). 5-7 July 2005. 233  
McDonald, Lynette M., Sparks, Beverley and Glendon, Ian (2007). For better or worse: Consumer perceptions of factors impacting company crisis outcome. In Eric Laws, Bruce Prideaux and Kaye Chon (Ed.), Crisis management in tourism (pp. 110-128) Cambridge, USA: CABI. 40