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Dash, Stephen. (2005). Valuation of the brand assets of a geographical location : an examination of Noosa Honours Thesis, School of Business, The University of Queensland. 123 4
Brailsford, Tim, Dash, Stephen, Hutchinson, Marion, Pappu, Ravi and Ritchie, Brent W. (2009) Valuing brand equity of a geographic region. Tourism Analysis, 14 6: 765-779. doi:10.3727/108354210X12645141401188 104   Cited 1 times in Scopus1 0