UQ Theses Collection (non-RHD) - UQ staff and students only - UQ eSpace http://espace.library.uq.edu.au/ The University of Queensland en Fez http://blogs.law.harvard.edu/tech/rss Associative learning under a low level of contingency awareness and its implication in brand-image formation http://espace.library.uq.edu.au/view/UQ:276406 This study aimed to assess whether concept-laden associative learning can occur under low-levels of awareness. Specifically, whether the repeated pairings of a brand with eco-friendly images or eco-unfriendly images would influence how people associate a brand with the concept of eco-friendliness or eco-unfriendliness. This study also investigated whether the associative learning that occurs under low-levels of awareness could explain how brand image is formed. During the learning phase, we paired affordable or expensive brand names with a series of environmentally friendly or environmentally unfriendly images. To reduce the possibility of contingency awareness, half of the affordable brands were paired with eco-friendly images, and another half was paired with eco-unfriendly images. We performed the same procedure with the expensive brands. For the test phase, an Implicit Association Task (IAT) was used to assess whether the participants learned the association during the learning phase and whether the transfer of meaning had occurred. Here, the participants were expected to categorise brands as affordable or expensive, and images as eco-friendly or eco-unfriendly. We hypothesised that if learning occurred, participants would be faster and more accurate in categorising congruent stimuli (the association during pair-recognition task and IAT were the same) rather than incongruent stimuli (the association during pair-recognition task and IAT were different). Contrary to our prediction, participants did not respond faster or more accurately when presented with congruent items compared to incongruent items, which suggested that participants failed to learn the association between the brands and the eco-concepts conveyed by the images. Follow-up studies are being planned to clarify these null results. 2012-06-27T00:00:00Z Cindy Theresiana Associative versus Dissociative Coping and the Experience of Pain in Athletes and the General Healthy Population http://espace.library.uq.edu.au/view/UQ:239743 The purpose of this study was to determine the differential effectiveness of associative and dissociative coping strategies as they apply to the experience of experimentally induced pain through means of the cold pressor test. The efficacy of these strategies were compared across two groups; Athletes who train a minimum of 5 hours per week and compete (N = 32) and Non-athletes, the general healthy population (N = 49). Participants completed subjective pain ratings of the Short Form-McGill Pain Questionnaire (SF-MPQ; Melzack, 1987) and measures of pain threshold and pain tolerance were taken and assessed on two occasions; at pre-test and with a coping manipulation at time 2. It was hypothesised that pain threshold and tolerance would be influenced by prior experience with pain and therefore differ across the two subject groups (Hypothesis 1). That is, athletes would have higher threshold and tolerance scores, and lower subjective pain ratings than non-athletes. In addition, according to the literature, it was hypothesised that associative coping would be superior to dissociative coping across measures of pain threshold, tolerance and subjective pain ratings, therefore increasing participant's ability to deal with the pain stimulus (Hypothesis 2). The results of this study confirmed Hypothesis 1 that athletes had higher threshold and tolerance scores than non-athletes (p < .05). However the subjective pain ratings did not differ between groups. Interestingly when examining Hypothesis 2, contrary to this study's predictions; dissociative coping was found to be superior to associative coping across measures of threshold, tolerance, and the overall intensity of pain as indicated on the visual analogue scale (Melzack, 1987) (p < .05). There were no significant differences in the sensory, affective or overall pain ratings as per the SF-MPQ between conditions. These findings are discussed in terms of theoretical underpinnings, guidelines for future research, and implications for the use of these coping strategies in pain management amongst athletes and the general healthy population. 2011-04-05T00:00:00Z Carlton, Brielle Assumptions challenged : Japan's energy policy options to 1985 http://espace.library.uq.edu.au/view/UQ:217549 No abstract available 2010-09-30T00:00:00Z Gasteen, Philip M. A stakeholder theory perspective to corporate environmental disclosures http://espace.library.uq.edu.au/view/UQ:219649 2010-11-02T00:00:00Z Chan, Sen Hwei. A strategic plan for development of an entrepreneurial project through a franchise http://espace.library.uq.edu.au/view/UQ:219863 2010-11-06T00:00:00Z Greco, Sam.. A STUDY into optimal legal voting rules under a mixed tribunal http://espace.library.uq.edu.au/view/UQ:263975 2011-12-21T00:00:00Z Yeh, Lucy Chih-Wen A study of broad issues involved in the impact of the communication revolution on the location of economic activity http://espace.library.uq.edu.au/view/UQ:225957 2010-12-24T00:00:00Z Wildman, P. H. A study of factors effecting farmers' adoption of rice technology in Khon Kaen Province http://espace.library.uq.edu.au/view/UQ:258718 2011-10-21T00:00:00Z Kongngoen, Rungsun. A study of foreign capital in Malaysia : with an emphasis on private foreign investments in the manufacturing sector http://espace.library.uq.edu.au/view/UQ:218833 2010-10-21T00:00:00Z Maisom bt. Abdullah. A study of inventory systems and the use of mathematical models in the management of warehouse inventories including a case study http://espace.library.uq.edu.au/view/UQ:221939 No abstract available 2010-11-22T00:00:00Z Bade, Robin Lynette. A study of organizational change and conflict as they relate to a program to introduce a cost accounting system http://espace.library.uq.edu.au/view/UQ:223168 2010-12-01T00:00:00Z Munro, Donald Ross. A study of Queensland employment and earnings, 1946-1961 : using econometric methods http://espace.library.uq.edu.au/view/UQ:241495 2011-05-28T00:00:00Z Palmer, Ingrid. A study of record keeping and cropping practices in the context of the farming systems - South Burnett, Queensland http://espace.library.uq.edu.au/view/UQ:259868 2011-10-28T00:00:00Z Vance, P. N. (Peter Neil) A study of some aspects of the taxonomy, cytology, genetics and physiology of the tropical legume Indigofera spicata Forsk, and allied species http://espace.library.uq.edu.au/view/UQ:217324 2010-09-28T00:00:00Z Guerassimoff, Julius. A study of the capital asset pricing model incorporating a non-constant beta risk for individual securities http://espace.library.uq.edu.au/view/UQ:218813 2010-10-20T00:00:00Z Flynn, Peter J. A study of the controversy concerning proprietary and entity theory http://espace.library.uq.edu.au/view/UQ:219277 2010-10-28T00:00:00Z Kleine, Peter J. A study of the dynamics of a body penetrating sand http://espace.library.uq.edu.au/view/UQ:217645 2010-10-01T00:00:00Z Burman, Brian Carey. A study of the East Kimberley cattle industry. http://espace.library.uq.edu.au/view/UQ:217299 2010-09-27T00:00:00Z Auty, John Hubert. A study of the effectiveness of the rural reconstruction scheme in assisting a group of primary producers to achieve long term economic viability http://espace.library.uq.edu.au/view/UQ:222801 2010-11-29T00:00:00Z Jorgensen, Maureen Patricia. A study of the growth and yield of cassava (Manihot esculenta Crantz) when grown as a perennial crop http://espace.library.uq.edu.au/view/UQ:258533 2011-10-21T00:00:00Z Hall, John Richard. A study of the performance of non-compensatory decision rules for choosing mobile phone services in Australia. http://espace.library.uq.edu.au/view/UQ:268759 2012-03-01T00:00:00Z Spearritt, Morgan A study of the propensity of Queensland coals to spontaneous combustion http://espace.library.uq.edu.au/view/UQ:283104 2012-10-11T00:00:00Z Humphreys, D. R. (David R.) A study of the relationship between FDI and exports in terms of Australia and the ASEAN countries http://espace.library.uq.edu.au/view/UQ:223313 2010-12-03T00:00:00Z Yam, Brendon. A study of the relationship between investment and output using spectral analysis http://espace.library.uq.edu.au/view/UQ:221922 2010-11-22T00:00:00Z Morgan, Bryan. A study of the requirements for the separation of fixed and variable costs http://espace.library.uq.edu.au/view/UQ:219871 2010-11-06T00:00:00Z Graham, J. M. A study of the seismicity of the south-west Pacific region http://espace.library.uq.edu.au/view/UQ:219101 2010-10-26T00:00:00Z De Jersey, Noel Jack. A study of the share markets in selected emerging South East Asian nations http://espace.library.uq.edu.au/view/UQ:217506 2010-09-29T00:00:00Z Raniga, Sandhya. A study of the shipping conference as a collusive arrangement http://espace.library.uq.edu.au/view/UQ:223844 2010-12-07T00:00:00Z Robertson, Colin D. A study of the stresses produced in pile driving http://espace.library.uq.edu.au/view/UQ:240484 2011-04-29T00:00:00Z Horan, B. J. A study of the use of soil conservation farm plans by landholders in Queensland http://espace.library.uq.edu.au/view/UQ:261358 2011-11-14T00:00:00Z Begbie, Donald Keith A study on the CGC lending in Malaysia http://espace.library.uq.edu.au/view/UQ:222478 2010-11-25T00:00:00Z Lee, Khee Joo. A study on the industrial development and performance of Taiwanese high-technology integrated circuit firms http://espace.library.uq.edu.au/view/UQ:223147 2010-12-01T00:00:00Z Wen, Eric. A study on the industrial development and performance of Taiwanese high-technology integrated circuit firms http://espace.library.uq.edu.au/view/UQ:223146 2010-12-01T00:00:00Z Wen, Eric. A survey of methods used in evaluating information technology investments http://espace.library.uq.edu.au/view/UQ:226169 2011-01-04T00:00:00Z Noud, Karen L. A survey of methods used in evaluating information technology investments http://espace.library.uq.edu.au/view/UQ:222365 2010-11-24T00:00:00Z Noud, Karen L. A sutdy of some accounting problems in the oil industry http://espace.library.uq.edu.au/view/UQ:221664 2010-11-19T00:00:00Z Alfredson, F. K. (F. Keith) Asymmetric correlation structures and optimal portfolio construction : a copula based approach http://espace.library.uq.edu.au/view/UQ:221657 2010-11-19T00:00:00Z Hatherley, Anthony Craig. Asymmetric inflation dynamics in developing countries http://espace.library.uq.edu.au/view/UQ:105980 2007-08-24T00:00:00Z Morling, Steven R. A system of environmental accounting for Papua New Guinea http://espace.library.uq.edu.au/view/UQ:221728 2010-11-19T00:00:00Z Aka, Joseph Ravakai. A system-wide analysis of public and private expenditure : some Australian evidence http://espace.library.uq.edu.au/view/UQ:223577 2010-12-06T00:00:00Z Torney, Janet Anne. A tale of two provinces in China : is there an oversupply of doctors in Guangdong and Guangxi? http://espace.library.uq.edu.au/view/UQ:270564 2012-03-20T00:00:00Z Li, Li A taxonomic study of the Lygosomid skinks of Queensland. http://espace.library.uq.edu.au/view/UQ:225889 2010-12-23T00:00:00Z Arnold, Jennifer Mary. A technological review of underground coal gasification including a critical analysis of related environmental issues http://espace.library.uq.edu.au/view/UQ:300080 2013-05-14T10:07:32Z Pekin, Cameron James A techno-structural analysis of the Australian Information Economy http://espace.library.uq.edu.au/view/UQ:223550 2010-12-06T00:00:00Z Cameron, Allan Donald. A test of the ability of security analysts to identify overvalued and undervalued securities http://espace.library.uq.edu.au/view/UQ:223569 2010-12-06T00:00:00Z Scott, Geoffrey John. A test of the efficiency of the ten year bond futures option traded on the Sydney futures exchange using Black's model for pricing forward contracts http://espace.library.uq.edu.au/view/UQ:218803 2010-10-20T00:00:00Z Febo, Laurie J. A test of the Erdem and Swait model : linear and nonlinear effects http://espace.library.uq.edu.au/view/UQ:219397 2010-10-30T00:00:00Z Lewington, Annika J. A theoretical approach to metal-porphyrin binding. http://espace.library.uq.edu.au/view/UQ:217208 2010-09-27T00:00:00Z Andrews, Jean Catherine. A theory of optimal reserves and the adequacy of international liquidity in the developing countries http://espace.library.uq.edu.au/view/UQ:226155 2011-01-04T00:00:00Z Pagan, A. R. (Adrian Rodney) A time series analysis of the causality relations between money, price and income in Australia http://espace.library.uq.edu.au/view/UQ:218853 2010-10-21T00:00:00Z Layton, Allan Patrick.